We’ve scoured the Internet to bring you the top 10 best of marketing news from this past week. It was a big week news-wise, so without further ado we give you the top 10:
1. Twitter’s new ‘do
Twitter made a big design change this past week. They are offering a profile design similar to Facebook’s Timeline, and including advanced functionality. Read Allee’s latest blog post to get the full scoop!
2. Heartbleed bug
If you haven’t heard about the Open SSL Heartbleed attack, then you truly have been living under a rock for the past week. Considered one of the biggest Internet breaches to date, it’s definitely something to take seriously. In case you haven’t heard, Mashable explains what the bug is and breaks down which sites were affected. Just another reminder to 1) create strong passwords and 2) not use the same password for every site. BuzzFeed offers some humorous assistance in creating strong, health passwords.
3. “Game of Thrones”
Season 4 of “Game of Thrones” aired last Sunday, April 6th. One of HBO’s hottest new shows, there was plenty of hype surrounding the premiere. Some of the most recognizable brands got in on the fun. Even if you aren’t a GOT fan, I can almost guarantee you’ll recognize the iconography and/or puns. Enjoy!
4. LGBT new modern family ads
You may have noticed big brands taking bold advertising steps in the past few months, featuring the new modern family. Brands like Coca-Cola, Chevrolet and Honey Maid are depicting LGBT families in their advertising campaigns. This week a major market research study conducted by JWT exclusively for BuzzFeed was released announcing most Americans agree that LGBT-inclusive ads accurately reflect today’s society.
5. Windows XP home screen
We’ve all seen this photo thousands of times, but I bet you never stopped to think where it came from. Well, this week Microsoft unveiled the backstory of the iconic Windows XP home screen. Incredulously, the photo was not photoshopped and taken just outside of San Francisco.
6. Girl Meets World
This show was a staple to my TGIF regime back in the 90s. It was previously announced a follow-up series, “Girl Meets World,” would air. The show will center around Cory and Topanga Matthews’ tween daughter, Riley. The Disney Channel just released the first 30 second trailer, and it’ll bring a wave of nostalgia and longing for the memorable characters.
7. Facebook cleans up “like-baiting”
Facebook just announced several improvements they’ll be releasing to help stop “like-baiting” and improve the clarity of your news feed. You’ll be seeing less spammy links, duplicated content and posts that endorse liking or commenting as a way to feed the news feed algorithm.
8. KFC’s Chicken Corsage
Back in my day, boys (or I should say their moms) bought me good old fashioned floral corsages. Crazy kids these days apparently want a little extra: something to nibble on during the dance. That’s right, KFC has partnered with Nanz & Kraft, a Louisville, KY based florist, to sell chicken corsage drumstick kits for prom season. I think I’ll stick to tradition.
9. Stephen Colbert
Last week it was announced that Stephen Colbert will be taking over for David Letterman on the “Late Show” in 2015. While many of us recognize his television personality from “The Colbert Report” on Comedy Central, it’s reported he will be retiring this persona when he assumes the late night throne.
10. Mad men and social media
The premiere of season 7 aired on Sunday April 13th, and there was plenty of marketing buzz surrounding the episode. While you might think Don Draper’s methodology is sexist and outdated, SocialMediaToday offers five quotes of wisdom from the show and offers how it directly correlates to successfully managing your social media strategy.
So, did we blow your mind or is this news passé? What did we miss?