You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996?
Don’t let that you be your website.
I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in the world of digital marketing. You need to review your website strategy regularly. If you want your business to be credible, your website needs to be credible. You need to keep up with current website trends.
What’s hot in digital marketing strategy for your website right now?
Check out these seven digital marketing tactics for your website:
- Make it visual. I’m talking about your homepage. Your website visitors give it about seven seconds before deciding if they’ll stay or not. Images grab attention and tell a story quickly.
- Make it mobile. Here’s something 2014 has on 1996: we can access information from computers in our pockets. And your customers and clients do. Make sure they can access YOUR information from their mobile devices. We recommend responsive design.
- Focus on content. No one wants to feel like they’re being marketed to. A sales-y website will drive visitors away. Instead, think relationship building, share information and answer questions. Become a resource for consumers in your industry.
- Be social. Offer visitors more ways to connect with you easily. If you are on social media, use social share buttons on your website. Make them easy to find so visitors can get to know you better and find more of your great content. This is part of the relationship building we talked about, too.
- Use links. Sharing content or resources from other sites, if done correctly, will add credibility to your site. Getting others to include links to your website will also help you get found and establish credibility. Include a plan for backlinks in your digital marketing plan.
- Provide sign-up forms. Make it easy for visitors who like your site to keep in touch with you, and you with them. Implement sign-up forms making it easy for them to opt-in to your e-newsletter.
- Get meta. All those opportunities you have to add keywords and descriptions to your website pages? Use them. Metadata helps your content get found. And let’s face it, it doesn’t matter if you have updated your website since 1996 if no one can find it anyways.
How many of these tactics are you using on your website? Set a goal for the remainder of the year to move toward using them all in order to enhance your visitors’ experience.