Minnesota’s favorite holiday is here! The Minnesota State Fair has long been a place vendors – from all industries – dream of having a booth. But you don’t have to have a booth at one of the country’s best fairs to benefit from fair marketing. Here are a few ways to increase booth traffic at your next event:
- Do some research: Big fairs don’t necessarily equate to more booth traffic. Most fairs offer a demographic profile of attendees – take advantage of these! Pick a fair or event that attracts your target market.
- Advertise: Advertise in the official event materials if possible, but if that doesn’t fit in your budget, use social media ads. On Twitter, you can target your advertisements at people who follow the event’s Twitter account or any other account.
- Be relevant: Have your marketing materials reflect the uniqueness of the event. For example. the Minnesota State Fair is known for putting anything and everything on-a-stick. Clever marketers take advantage of this by incorporating “on-a-stick” into their fair marketing.
- Be a hotspot: Easiest way to attract people? Offer them WiFi and a charging station. Have a branded log-in splash page, require an email in exchange for the connection and have branded content lying around for people to peruse while charging their devices. Oh yeah! Make sure your website is mobile friendly so people can check out your site while charging.
- Be an expert: Showing off your expertise is not just for your blog. Feature one or more mini-seminars at your booth. You can set up 5-10 chairs and show people what your brand is all about.
Free pens are great and all, but these ideas are going to make your booth a place people seek out and spend time at – not just a place they come to get free school supplies.