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RWD: By the numbers

October 9, 2014 by Alyx Grabinger
Filed Under: Marketing industry trends

If you still have a mobile website that is separate from your full website, you are inconveniencing your users and working too hard.

Several years ago when Internet access on a phone was still a (slow) luxury, mobile sites provided users what they needed, but now, that is just not the case. For most people, smartphone Internet access has become a necessity and often the network is faster than public Wi-Fi. This quick and easy access has led to people using their phones like their computers and they want just as much website access on their phone as they get on their computer.

So what do you do? Get a responsive website.

In addition to giving the people what they want from your website, a responsive website is easier on you. You will no longer have to maintain your full website and your mobile site. With responsive web design (RWD) you have one site to edit and it shows up beautifully on all devices. Your website essentially does all the thinking for you, so you don’t have to.

How important is it to have a responsive site? Very. Check out the infographic below for the stats.

RWDstats1

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Alyx Grabinger

About Alyx Grabinger

Alyx Grabinger is a former marketing specialist at Allée. She has a passion for social media, PR and would never turn down an opportunity to research a new topic. Alyx has worked with many for-profit and non-profit businesses to create and revitalize their website content strategies; she also writes blog posts and web content for businesses all across the country. To each project, Alyx brings an array of skills, including the ability to effectively communicate across age groups.

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