Facebook is a great tool to engage potential donors, participants and supporters of your cause. And sometimes, creating new and exciting content for each post can be daunting. So today’s article is brought to you by the letter S: short, sweet and super helpful.
15 content ideas your nonprofit can use on Facebook:
1. Before/After Photos
Before and after photos are always a fan favorite and spark interest. Choose areas (or events, or places in your organization or success stories) that warrant “before” and “after” photos.
Showcase testimonials that you receive from clients and class participants. Dress them up with photos and your organization’s logo. Encourage others to share the pictures and their own stories/testimonials.
3. You tell us and contests
Get your fans involved (a.k.a. user-generated content). Ask your audience to send you a picture, a video, or a 2-sentence “story” on a particular topic. You can also use apps such as ShortStack for this type of content submission or contest.
4. Update your milestones and create photo albums
When you make changes to your Facebook page, these appear are status updates/in the newsfeed as well. Picture albums, milestones and other information are beneficial to share and keep up to date.
5. Acknowledge a fan, donor or volunteer of the week
Weekly recognitions can include photos, a quote or kudos for a job well-done or an invitation for others to ‘like’ the status in show of their gratitude and support of that person.
6. Behind-the-scenes photos
Show what goes on in the inner workings of your organization. What does it take to plan an event? How do you prep for a class or education session? What do your weekly staff meetings look like?
7. Fundraising calls-to-action
Peer-to-peer fundraising works great by utilizing social media (Facebook) to get your message out. Don’t be afraid to ask for donations every once in awhile with a link to the online donation area of your website.
8. Statistics and/or data
You’re doing great things at your organization. Showcase them! Talk about the statistics that drove your organization to start the programs you offer and, likewise, the stats of the successes that you’re achieving.
9. Promote blog posts
Don’t forget to promote your blog content on Facebook. It’s a great way to drive traffic back to your website.
Find information that your donors or partners would appreciate that justify the dollars to your cause. Create your own infographics or share infographics from partnering organizations.
11. Provide resources
Another way to partner and showcase other great causes is to provide them as resources to your fans. Don’t be afraid to direct your fans to other organizations’ content, too!
12. Throwback thursday
Or Friday Fan Day…Share-a-Book Monday…create a fun recurring weekly theme and create a post based on that theme.
13. Share tips
Post a tip (or 3!) for those who might be on the fence of utilizing your services (or who are there to help advocate for your cause). Show your audience that you are truly there to help provide valuable information.
14. Utilize video
Create short video testimonials, highlight the leadership team, showcase snippets from a recent event…use short (1-2 mins.) video to engage your audiences.
15. Celebrate non-traditional holidays
Utilize tools such as Days of the Year (https://www.daysoftheyear.com/) to keep track of funny days to celebrate or obscure holidays that would still be of interest or fun to your audiences. Create memes or even a contest around these fun days.