Raise your hand if your business is actively incorporating LinkedIn into its marketing strategy! Okay… I lost most of you. It may seem like LinkedIn is one of the least talked about social media channels in terms of marketing strategy, but don’t discount it just yet.
The benefits of LinkedIn
A LinkedIn company page presents your business with the opportunity to tell your story, engage with customers and share career opportunities. Here are a few essential LinkedIn statistics to get you going:
The master referrer
In regards to direct traffic to your main website, LinkedIn is the number 1 social referral source with 64% of traffic coming from this channel. Facebook only accounts for 17% of website traffic and Twitter directs 14%.
How to use it: If customers or clients are looking you up on LinkedIn, traffic will likely be sent to your homepage, rather than a blog or resource page. Make sure you homepage is optimized and easily encourages and navigates visitors to the pages you want them to be going.
Six out of every 10 LinkedIn users are interested in industry insights. Most LinkedIn members are active on the platform because they are hoping to become more successful and knowledgeable about their industry.
How to use it: Stay on top of industry news and trends and share them with your followers. The articles and posts you share should be informative and relevant to their needs.
LinkedIn has found that businesses that post 20 times a month will reach 60% of their unique audience. Naturally, posting more often will lead to a larger percentage of reach. And in a time where organic reach is dwindling, LinkedIn seems to be a top platform for getting more bang for your buck, so to speak.
How to use it: While 20 posts is the recommended number, your business should be posting quality material that supports your company content. LinkedIn posts should be published morning through early afternoon on Mondays through Fridays for the largest number of views.
Track engagement for best results
If you’re making the effort to engage your followers and provide industry and company content, you should also be utilizing the LinkedIn Analytics feature. The analytics tab provides companies with metrics and trends about their company page to help track engagement and company reach. Company page admins can log in to this feature and view rich data about their company page divided based on updates, visitors and followers.
How to use it: Your engagement and reach numbers will help you gauge how relevant your LinkedIn content is to your followers. When reviewing engagement numbers, note the material of the content you posted, the day of the week and the time of day to help determine if you are utilizing LinkedIn to its full potential.
We can help your business use LinkedIn and other social media channels to their full potential to engage customers, represent your brand and tell your story. Give us a call!