This post is part 2 of our favorite marketing campaigns. We each had so many favorites, it was hard to narrow down our selection. We have broken our choices down into 2 parts. If you missed part 1, check it out here!
While the exact number of advertisements and marketing messages we are bombarded with on a daily basis seems to vary across the board, it’s safe to say, we are surrounded and often overwhelmed by the amount of messages we see everyday. These messages can be in the form of social media campaigns, online advertisements, SMS campaigns, magazines, billboards, direct mail–the list goes on. With such a massive amount of marketing stimulation, we love seeing brands creating iconic marketing campaigns that stick in our minds at the end of the day and even years later. Our team picked a few of our favorite iconic marketing campaigns to share:
Melissa Harrison, founder & CEO
“Here are a few more memorable campaigns. These are campaigns that I enjoy and remember because they were catchy, outside the box, hilarious and got me thinking about the products.”
First Moon Party
HelloFlo started with a simple mission – To deliver just what a woman needs, when she needs it. They offer one-of-a-kind care packages to help women and girls through transitional times in their life and “that time of the month,” as well as, offer content that will educate, inspire and entertain you. If you haven’t seen their hilarious “First Moon Party” clip yet, you have to check it out. A young girl fakes her first period to keep up with her friends, and her mom decides to throw her a party to celebrate. I think this is hilarious approach and it motivated me to research a company and service I really hadn’t heard of before.
Check out the hilarious “First Moon Party.”
Best Buy’s “Team Sleepover” commercial
A dad is waiting for his son after a baseball game in his minivan. As he looks up, he sees not only his son in his dirty uniforms, but all of his filthy teammates stampeding towards him, begging to have a sleepover. He has a panic attack until he realizes that he has a Samsung washing machine with active wash to help clean clothes.
Here is the biggest reason I love this Best Buy commercial: It’s a DAD doing carpool pick up AND doing the laundry and sleepover duties. Too often, companies are still hung up on gender stereotypes and this one caught my eye right away as being wonderfully supportive of Dads playing equal roles when it comes to their kids. Iconic? Probably not. Does it speak to me as an Gen Xer? Most definitely.
Check out the commercial here.
Kris Adkins, analytics specialist
Flo from Progressive
Geico has the gecco, Aflac has a duck and Progressive has Flo, a perky insurance clerk. Flo has now been around since 2008 and has a seat at the pop culture table: in 2011, Flo was named #1 brand icon by EW.com, and a Flo Halloween costume became the #1 selling costume on Amazon.com. Flo beat out the Pillsbury Doughboy, the Old Spice Guy and 62 other brand icons to take her place as #1 by EW.com.
Progressive calls Flo the “embodiment of our people, of our employees. She is relate-able; she is approachable, and people know who that woman is and they can connect with her.” Since her beginnings on Progressive TV commercials, Flo has now been incorporated into video games, mobile apps, Youtube videos and social media to ensure she is reaching Progressive fans across the board.
Check out Flo’s first commercial with Progressive here.
Alyx Grabinger, marketing manager
“Share a Coke”
As we stated in our first post, Coca-Cola has had plenty of iconic campaigns and will likely continue to have many more. My all time favorite campaign is “Share a Coke”, which happened during the summers of 2013 and 2014. Coca-Cola replaced their logo with many popular names, as well as generic words like “friend”, “family” and “spouse.” More than 150 million personalized bottles were sold, sparking a frenzy of fans looking for their own name or friend’s names.
Check out our post on what we learned from the “Share a Coke” campaign here.
Abigail Crider, marketing specialist
Chipotle’s “Scarecrow” Video campaign
Chipotle has never been my favorite restaurant when I’m looking for something to eat, but two of their videos have always stuck out in my mind as my favorite campaigns. Chipotle originally created an introductory animated video in 2011 for their loyalty program encouraging fans to get “Back to the Start” and rewarded them for having knowledge of food industry issues. The original 2 minute video featured Willie Nelson covering Coldplay’s “Scientist” and took viewers through one farmer’s change of heart, from running a huge industrialized farming compound to one with more sustainable and humane practices. The ad was featured in movie theaters and aired during the 2012 Grammys, going on to win the first branded content Grand Prix at Cannes.
Watch “Back to the Start” here.
After the success of their original video, Chipotle went on to create the “Scarecrow” two years later. The short video “Scarecrow” always resonated with me after seeing it for the first time, as Fiona Apple cover’s “Pure Imagination” as crows are running the show at the Crow Foods factory, staffed by scarecrows who’ve lost their jobs at the farm and are forced into supporting the unsustainable processed-food system. Chickens and cows are pumped full of hormones, but one scarecrow breaks free and opens his own little restaurant serving natural and wholesome-looking handmade burritos. The success of the video led Chipotle on to create interactive.
Watch the “Scarecrow” here.