We all know it.
We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those emails straight in the trash or save it until the training has passed and then put it in the trash. Whatever your reason is for not participating in marketing training in the past, I have 10 reasons why you should in 2016.
1. You want to stop just surviving
Do you ever feel like you have so much content to create, compile and publish that you are constantly playing catch up? How about the feeling that you are so busy making deadlines that you have forgotten your content marketing strategy? A content marketing workshop can help you save time and regain focus.
2. Changing algorithms
Google and Facebook are notorious for their ever-changing algorithms. Whether you are paying to play or just trying to correctly tailor your content for each channel, you need to stay up-to-date on the latest rules, tips and tricks.
3. You want to avoid common blunders
No amount of training is going to prevent you from ever making a mistake, but a good content marketing workshop can help you reduce the number of mistakes you make. Find a workshop taught by an expert and they will have plenty of stories, whether their own or stories that past workshop attendees have shared, that will keep you from repeating the mistakes of others.
4. Content ideas
Your content calendar can always use some fresh ideas.
5. Your content marketing strategy isn’t updated
Or worse – you don’t have one. A content marketing workshop will guide you through the steps of creating a content marketing strategy and how to stick to it.
6. Wasted money
Whether you need to know what’s hot and what’s not or how to bid on Adwords, there is online marketing training that that will help you make the most out of your marketing budget.
7. You are bored with your job
Counterintuitive, right? Why would you want to spend time learning about a job you are bored of? Because you want to find the passion you once had for the job. It can be boring constantly focusing on the same subject, so experiment with some of the new tools and mediums available to keep things interesting.
8. You want to be informed
Webinars and training videos can be the most efficient way to learn about industry trends. Technology and marketing are fast-paced fields and if you don’t invest time in keeping up, you will fall behind. You certainly don’t need to invest in all the latest trends and tools, but it is part of your job to know about them – even if it is just enough to explain why they aren’t right for your business.
9. That New Year’s resolution
What was your New Year’s work resolution? To pay more attention to keywords? To make more custom images for social media? Whatever it was, you can find online training videos for it. You can stick to your resolution with a quick Google search.
10. You want your team to work together
If departmental silos or poor communication are prevent your team from working efficiently, your whole team needs marketing training. Our custom workshops can be done online or in-person and will teach your team the importance of a unified strategy and give you the tools to make sure everyone is working together toward your strategy goals.