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As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to keep an eye on.
Updates across the LinkedIn experience
Back in September, LinkedIn unveiled a redesigned version of its website which added new messaging features and a simplified feed. The new layout was done so in an effort to bridge LinkedIn’s desktop and mobile app experiences.
LinkedIn also promised to be more responsive and easier to navigate, with better search features. The company didn’t say exactly when the new website would launch, but that it was coming this year. These updates likely have something to do with the new company pages that businesses are currently testing on their accounts.
What’s new in the Company Pages experience?
If you manage a company page, you may have received an email notification about LinkedIn’s new design for company pages. Although technically still in beta, here’s what we do know so far:
- This new layout includes an “admin view” experience that makes it easier to edit and manage your Company Page, including in-line editing.
- An expanded analytics dashboard helps you measure the impact of your content and optimize performance.
- At the top of the page you will find your navigation options. In the top blue bar, you will you will find the dropdown Admin Tools menu and a link to Go to member view ->.
- You will be able to switch back and forth between the new and old admin experience until it has officially been released to all LinkedIn members. To do this, you can click on the banner displayed above your company page.
We’re also loving the larger focus on images and “news” layout feel the pages will have moving forward. For example, here is our company page layout (in beta):
What do page admins need to do?
If your brand is currently testing the new company pages, or you are still waiting to receive access, here is what you need to do to ensure you’re on top of your game:
- Get a head start by uploading a cover image. The recommended size for the cover image is 1536×768 pixels.
- Update your company logo and add a tagline for your company. The minimum logo size is 300×300 pixels.
- While you’re at it, take the time to make sure your entire company page is fully completed and updated with current information. Here are 4 ways your business can improve your current company page.
Here’s a preview of a new admin panel layout:
What’s staying the same?
LinkedIn will be automatically migrating all of your existing page content over to the new Company Page. You will still be able to post content to and sponsor content from your page. You will still also be able to create Showcase Pages, which will also benefit from this redesign. If you are leveraging Direct Sponsored Content, you will be able to continue tracking performance in the “Updates” tab. To learn more about Direct Sponsored Content, visit our LinkedIn Help Center.
Want to preview your LinkedIn business page in beta? Enter the following into your web browser: https://www.linkedin.com/company-beta/pagenumber (hint: your “page number” can be found at the end of your URL string when you are on your company page in its normal view.
Check out the Allee Creative blog for regular posts on social media best practices and changes that are being made on popular channels.
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