I hear a lot from prospects about the need to bring more traffic to their website and make sure “we are at the top of a Google search”. And while that is a great goal to have, getting there won’t happen overnight. It’s an equation of patience and time that includes keyword research, strategic content creation and consistency.
The content housed on your website is a key factor to driving traffic and that content should be strategically crafted through the use of keywords in order to aid in search engine optimization (SEO).
Let’s unpack that in simple terms:
Before you have an expectation that your website will “rank” on Google, you need to know what it is that your customers are searching for and then make sure that the words they are using in search appear in primary areas of your website (places like headings, subheading, introductory paragraphs, etc.)
Basically, keyword research is the first step of any SEO process.
Which is why, in our latest #12MonthsOfMarketing template, I’ve provided four steps to get started with keyword research as a way to boost SEO for your brand, for your website. This quick, 2-page guide will walk you through the basics of getting started with keyword research, how to organize your research and how to use your findings to support SEO on your website and other digital channels.
I’ve also defined a few keywords (see what I did there) you need to know about the process—acronyms and differences between keyword types.
I encourage you to download your FREE copy of “Your guide to keyword research and SEO” for this step-by-step guide on how to set up keyword research as a way to boost traffic to your website and other online channels.
And if you need additional help or are looking for a team to assist in the process, give me a shout and I’d be happy to chat with you more about your needs.