We are a good portion of our way into 2019 Q4 and it’s right about now that we feel overwhelmed to complete the tasks we still have yet to get done for this year while also planning for what we’ll achieve in 2020. We may be contemplating how to use up the rest of our 2019 budget or stressing out about how we’ll fit it all in during 2020 with the limited budget we know is coming.
Either way, planning your annual marketing budget can be a chore and we are here to make it a little easier on you.
This month’s #12MonthsOfMarketing template focuses on budgeting. We walk you through how you can take your business plan, coupled with your marketing plan, to create a marketing budget that moves with you as you work through your goals throughout the year. We walk you through 5 key questions to ask yourself before you begin planning your budget along with categories to consider having in your marketing budget — even if you don’t think you’ll use them (you may end up adding them in later on throughout the year).
In our marketing budget guide, we also speak briefly about just how much money you should set aside for marketing based on company size and industry. We also have a great visual for just how to set up your marketing budget in spreadsheet format and how to track budget, actuals and comprehensive budget spend to date.
Our Easy Marketing Budget Planner comes at a great time for B2B marketers, too. Content Marketing Institute just release its 2020 B2B Benchmarks, Budgets and Trends report which is a great place to start if you struggle with prioritizing marketing tactics and how to get the best “bang for your buck” next year.
We hope this months #12MonthsOfMarketing guide is helpful for you as you set your marketing budget for 2020 and beyond. Questions? Let us know! We are well versed in assisting organizations of all sizes plan their annual marketing strategies including budget allocation. If you are looking for a partner in this area, don’t hesitate to reach out.