In the communications industry, we often see articles comparing content marketing and advertising to each other. Authors sometimes suggest that advertising is dead or that content marketing and advertising are two completely separate entities. In my opinion, both of these ideas are far from the truth. Advertising and content marketing are alive and well, and […]
No excuses: 5 requirements for content marketing success
A new year is coming, which means it’s time for re-evaluation. Many of us are thinking about improving our diets, starting an exercise routine or learning a new language. But the end of the year is also a time to reassess our business strategies. It is a time to take a look at what worked […]
5 things that are more inspiring than staring at a blank design document
After a long day of work, you have just one design assignment to do before you get to go home. So you open your design software and…nothing. You have no ideas. We have all been there. Creative block is nothing new for designers, but we do have a tendency to sabotage ourselves when it happens. […]
Going global: Factors to consider when creating an international marketing campaign
As technology advances, it can often seem like the world gets smaller. We can video chat with people anywhere in the world (or in space!), Amazon will deliver products to your door in two hours and you can send emails while traveling at 550 mph on an airplane. But while we can communicate globally with […]
10 content marketing tools the Allee team can’t live without
Copyright: 123rf/Dzmitri Mikhaltsow At Allee Creative, we believe content is king and an important aspect of engaging your audience. Here are 10 our favorite content marketing tools that help us create powerful and engaging content for our clients and beyond: Sprout Social Sprout Social is a social media management tool created to help businesses find new […]
Top whiteboard video resources
Ever since I saw the Story of Stuff and Socialnomics videos I have been fascinated with whiteboard videos. They are fact-filled, fast-paced and entertaining – what’s not to love? Well, as a marketer, I can only think of one thing – the creation process. Fortunately, the increased popularity of whiteboard videos has led to an […]
How to keep up with content this holiday season
It’s the start of the holiday season: planning family get-togethers, getting ready for much-needed vacations, prepping your holiday baking lists. The days get shorter, but somehow also busier! Despite the chaos, there is a need for companies to maintain (and many times increase) a presence online with meaningful, relevant content. So how do you stay […]
A sweet treat for you: 20 content ideas
While candy may be the treat of choice this season, I am here to provide you with a more health and work friendly treat – content ideas! Save yourself some time and impress your audience by filling up your content calendars with these 20 content ideas: Share your thoughts on where your industry is going […]
The benefits of a LinkedIn company page
Raise your hand if your business is actively incorporating LinkedIn into its marketing strategy! Okay… I lost most of you. It may seem like LinkedIn is one of the least talked about social media channels in terms of marketing strategy, but don’t discount it just yet. The benefits of LinkedIn A LinkedIn company page presents […]
When cats are not enough: 4 tips for making your content more engaging
No matter what survey you read, they all say the same thing – creating engaging content is one of the most challenging parts of being a content marketer. And, unfortunately, it is only getting harder. With an ever increasing amount of competition and social channels decreasing the amount of organic reach businesses can receive, getting […]
“My dog ate my homework” and other excuses for not having a content strategy
When Allee’s CEO Melissa Harrison is giving one of her awesome workshops on creating an effective content marketing strategy, she often gets the comment “I just don’t have enough time to sit down and come up with all that material.” The truth is, in order to see your business succeed and grow you must be […]
The best new logos of 2015 (and a few that missed the mark)
While it is far from the only thing that makes up a brand, a logo is the most visible part of your brand, which is why when an organization changes its logo it is newsworthy. We are most of the way through 2015 and this year we have seen a lot of organizations introduce new […]
New download: Allee Creative services guide
Ever wonder what the Allee Creative team does all day? Or what type of services we offer to help your business grow? Well, you are in luck! We just published our new services guide to provide all the details on everything we can do for you and your organization. Download the guide to find out […]
A look at mobile use across generations
In case you missed it, in April Mobilegeddon began. Google the (unofficial) ruler of the Internet declared that responsive websites will rank higher in their search rankings. Responsive websites may auto-adjust to your website to your users’ needs, but there is no algorithm to auto-adjust your mobile strategy. As you create or re-assess your mobile […]
Far out or on fleek? Do’s and Don’ts for brands trying to reach Millennials on social media
There is a Twitter account called Brands Saying Bae and their account description reads, “It’s cool when a corporation tweets like a teenager. It makes me want to buy the corporation’s products.” If you couldn’t tell, the account is dripping with Millennial sarcasm, mocking brands that try a little too hard to relate to our […]
The post heard ‘round the world
Everyone wants their content to go viral. While your next piece of content may not raise you to the level of Gangnam Style or Grumpy Cat, there are ways to make more buzz-worthy content and to make sharing of the content more contagious. What makes content viral-worthy? Jonah Berger, an assistant professor of marketing at […]
Allee’s picks: Our favorite iconic marketing campaigns (Part 1)
While the exact number of advertisements and marketing messages we see on a daily basis seems to vary across the board, it’s safe to say, we are surrounded (and often overwhelmed) by the quantity of messages. These messages can be in the form of social media campaigns, online advertisements, magazines, billboards, videos or direct mail. […]
Tips to establish your brand on social media
You don’t really need us to tell you that your brand should be leveraging social media as a marketing tool. Social media offers a multitude of opportunities for businesses – from building relationships with customers to brand awareness and lead generation. While most brands are aware of the benefits of social media, keeping up with […]
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