“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]
Happy Birthday, Allee! A Q&A with CEO and founder Melissa Harrison
Allee Creative is celebrating 10 years in business and we are extending this milestone celebration throughout the year. To kick things off, I had a conversation with Melissa Harrison, Allee’s CEO and founder, to get her take on what this celebration means and where she sees the company in the future. Q: How did you […]
6 ways to make your brand stand out in 2016
It’s time for your brand to stand out in a sea of content and competition, and good news – it can be pretty simple. If you are already working hard on your content marketing and branding, it could take just one of the simple branding tips below to move your brand from good to great. […]
10 reasons you need content marketing training to succeed in 2016
We all know it. We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those […]
Top marketing tactics to implement in 2016
One thing is constant in today’s world: change. Technology advances and budgets change. Customers have high expectations. They want unique and personal. They know what to tune out. They are skilled at ignoring the noise of online content to get to what they want. Are you the noise? To stay in front of your audience, think experience. 2016 marketing trends will go […]
Allee’s picks: Our favorite iconic marketing campaigns (Part 2)
This post is part 2 of our favorite marketing campaigns. We each had so many favorites, it was hard to narrow down our selection. We have broken our choices down into 2 parts. If you missed part 1, check it out here! While the exact number of advertisements and marketing messages we are bombarded with […]
Content marketing versus advertising: We are not so different
In the communications industry, we often see articles comparing content marketing and advertising to each other. Authors sometimes suggest that advertising is dead or that content marketing and advertising are two completely separate entities. In my opinion, both of these ideas are far from the truth. Advertising and content marketing are alive and well, and […]
No excuses: 5 requirements for content marketing success
A new year is coming, which means it’s time for re-evaluation. Many of us are thinking about improving our diets, starting an exercise routine or learning a new language. But the end of the year is also a time to reassess our business strategies. It is a time to take a look at what worked […]
5 things that are more inspiring than staring at a blank design document
After a long day of work, you have just one design assignment to do before you get to go home. So you open your design software and…nothing. You have no ideas. We have all been there. Creative block is nothing new for designers, but we do have a tendency to sabotage ourselves when it happens. […]
Going global: Factors to consider when creating an international marketing campaign
As technology advances, it can often seem like the world gets smaller. We can video chat with people anywhere in the world (or in space!), Amazon will deliver products to your door in two hours and you can send emails while traveling at 550 mph on an airplane. But while we can communicate globally with […]
10 content marketing tools the Allee team can’t live without
Copyright: 123rf/Dzmitri Mikhaltsow At Allee Creative, we believe content is king and an important aspect of engaging your audience. Here are 10 our favorite content marketing tools that help us create powerful and engaging content for our clients and beyond: Sprout Social Sprout Social is a social media management tool created to help businesses find new […]
Top whiteboard video resources
Ever since I saw the Story of Stuff and Socialnomics videos I have been fascinated with whiteboard videos. They are fact-filled, fast-paced and entertaining – what’s not to love? Well, as a marketer, I can only think of one thing – the creation process. Fortunately, the increased popularity of whiteboard videos has led to an […]
How to keep up with content this holiday season
It’s the start of the holiday season: planning family get-togethers, getting ready for much-needed vacations, prepping your holiday baking lists. The days get shorter, but somehow also busier! Despite the chaos, there is a need for companies to maintain (and many times increase) a presence online with meaningful, relevant content. So how do you stay […]
A sweet treat for you: 20 content ideas
While candy may be the treat of choice this season, I am here to provide you with a more health and work friendly treat – content ideas! Save yourself some time and impress your audience by filling up your content calendars with these 20 content ideas: Share your thoughts on where your industry is going […]
The benefits of a LinkedIn company page
Raise your hand if your business is actively incorporating LinkedIn into its marketing strategy! Okay… I lost most of you. It may seem like LinkedIn is one of the least talked about social media channels in terms of marketing strategy, but don’t discount it just yet. The benefits of LinkedIn A LinkedIn company page presents […]
When cats are not enough: 4 tips for making your content more engaging
No matter what survey you read, they all say the same thing – creating engaging content is one of the most challenging parts of being a content marketer. And, unfortunately, it is only getting harder. With an ever increasing amount of competition and social channels decreasing the amount of organic reach businesses can receive, getting […]
“My dog ate my homework” and other excuses for not having a content strategy
When Allee’s CEO Melissa Harrison is giving one of her awesome workshops on creating an effective content marketing strategy, she often gets the comment “I just don’t have enough time to sit down and come up with all that material.” The truth is, in order to see your business succeed and grow you must be […]
The best new logos of 2015 (and a few that missed the mark)
While it is far from the only thing that makes up a brand, a logo is the most visible part of your brand, which is why when an organization changes its logo it is newsworthy. We are most of the way through 2015 and this year we have seen a lot of organizations introduce new […]
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