Did you know that 72% of people say they prefer to be contacted via email? A great, low-cost method you can use to help create engagement and conversions is with email marketing. Effective email campaigns can seem difficult to get right, but they don’t have to be. Whether you are just starting to implement email […]
About Andrea Vuleta-Jensen
Tips for developing your start-up
For any business to be successful, it must start with a clear understanding of consumers, internal and external strengths, the competitive market and a vision of how it can evolve in the future. By expanding your efforts to develop a successful roadmap for your start-up, your potential investors and consumers will have a clear understanding […]
3 best keyword search tools
Keyword research is an essential component of your SEO strategy and the first step in the copywriting process. When creating your website, it is important to learn what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can develop useful and high-quality content. What is keyword research? Keyword […]
5 common digital marketing myths
In an era when the internet has taken over almost every aspect of our lives, the marketing industry has evolved into several different mediums. We now have various online marketing tools such as social media, emails, websites, videos and search engines that have provided us with new ways to connect with our consumers. Whether you […]
Small business digital marketing checklist: 5 tips to grow
Small businesses help boost the economy through innovation, customized services and job creation. These businesses are also competing with larger companies in the digital universe to offer online customer experiences. According to Statista, in 2021 over 2.14 billion people worldwide bought goods and services online, up from 1.66 billion just five years prior. Purchasing goods […]
The importance of buyer personas in content marketing
To be successful with content marketing, your content must be catered to the customer. Buyer personas (also called marketing personas or customer archetypes) act as the framework for creating targeted messaging to the right people. Personas should be central to any business and aid in the development of your content strategy. Your organization’s offerings, industries […]
