Often when I ask my clients about their target market I get one of two responses: we serve everyone or our target is other companies and businesses. The first answer usually scares me the most. If a business owner thinks that everyone could be (or should be) their customer it’s a sure sign of lack […]
About BethAlison Berggren
Beth-Alison is an experienced marketing and product development professional. She has held strategic positions such as marketing director and director of product development for key manufacturers and has consulted with companies such as Polaris and Blue Cross Blue Shield among other smaller manufacturers. Since 2008, Beth-Alison has lead numerous companies through identifying and streamlining their marketing and product development processes. You may also reach Beth-Alison on LinkedIn or through the Berggren Information Group website.
