115 million. This is the number of active Twitter users every month according to a study done by Statistic Brain on May 7, 2013. That is a huge number. Why wouldn’t want to market your business on Twitter? Maybe you do not understand the social media phenomenon, or technology is not your thing; but it is definitely worth […]
Content marketing: The starting line for business
Content marketing is an important part in building a business, but what is it? Content marketing is a process of providing relevant information to your customers–to give them the information they seek–that in turn showcases your expertise and ultimately drives them to take action. Content marketing is like the first paragraph in a book, the […]
Key elements of a great logo
Has your small business come up with a signature logo–something that people will know represents your business when they see it? There are many famous logos in our world today including the Nike swish, McDonald’s golden arches, or Twitter’s bird. But what goes into a logo design to make it iconic? When designing a great […]
How to provide great customer service
“Wowza! This place is disgusting and everyone is so unproductive!” Not something everyone wants their customers to think of their business as being–disgusting and unproductive. I always find it particularly frustrating walking into a restaurant (where I intend on spending enough money to document) to dirty tables, unproductive staff and slow service. Everyone has their […]