The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. But this trend extends beyond IT and touches many facets of the business. And B2B marketing is […]
About Derek Singleton
Derek Singleton is an analyst at Software Advice, a website that helps software buyers select the right software to support their business.