Oh, how the time flies! Three short months ago I jumped on board the Allée ship as the social media and community engagement intern. Since then I have gained a wealth of knowledge and have had the chance to get my hands on an assortment of tasks. Through previous internships, I’ve been able to dabble […]
About Jodi Osmond
Consumer tendencies of Generation Y
Social media and the digital world is inherently entwined in the lives of Generation Y. I can remember getting my first computer in the mid 1990s. A bulky desktop, hooked up to a million cables and wires. The possibilities, it seemed, were endless with this machine. Little did I know that this computer and what […]
How much influence does the media have?
PR professionals use social media every day to promote clients, to communicate and engage with audiences and to respond to questions or issues. It’s no secret that Twitter, Facebook, LinkedIn and other social media sites have become important tools in a PR pro’s comprehensive tool box. I like to call this new tool box, PR 2.0. […]
Tired yet? The challenges of social media fatigue
Are you getting tired? Tired of managing what seems like hundreds of different social media sites. Running out of motivation to engage and interact online on a daily basis? Has tweeting now become more work than fun? Is updating your Facebook status a chore? When’s the last time you logged in to LinkedIn or checked […]
The importance of a social media crisis plan
You know what a traditional crisis plan is. Your company has one and you understand why it’s important. However, does your company have protocol to handle an online crisis? The digital world has changed the way we receive and discuss information. I has also alerted the way people communicate about your brand. Why is it […]
The many uses of social media: Conversation, debate and support
Social media sites like Facebook, Twitter and YouTube have been attributed with, literally, changing the way the world communicates. They’ve connected people from across the world and given a voice to the voiceless. These sites provide ways for everyone from celebrities to politicians to the average Joe to share their thoughts and reactions about world […]
The new class of PR
For many, our interest and passion for PR developed in college. As a recent graduate, those who I have learned from and have been influenced by are fresh in my mind. So I wanted to pick the brain of Rachael Jurek, one of my PR instructors from UW-Milwaukee, to see how she uses her experience and […]
Google+: Quick breakdown
It’s been talked about since its limited launch began. But is Google+ really Facebook’s new rival? Whether you’re on the social site yet or not (it’s now open to the public, no invites needed), it can be overwhelming to learn another social networking tool. And while there has been a lot of talk about whether or […]
A List: Pitching tips from the pros
We’ve all been there: Writing a press release and figuring out where and how to pitch it to receive the best coverage for your client. Adding in and taking out information to most effectively grab a journalist’s attention. Well, we got in touch with Star Tribune reporter Jeff Strickler and Sacramento Bee journalist Dale Kasler, […]
