I remember the exact outfit I was wearing when I met Melissa. Right down to the shoes. I don’t Instagram my #adorablewardrobe everyday. No, quite the opposite. I was pregnant with our first child and I was at the stage when you pretty much stick to one pair of very-tired maternity pants and one even […]
10 tricks for keeping your $**t organized
Staying organized in today’s tricky marketing world can be…let’s face it, sometimes impossible. Here are 10 tricks for keeping your marketing organized and in check. 1. Use an editorial content calendar I like to think of an editorial content calendar similar to my marathon training calendar. I write down the mileage for each day, but […]
4 ways Instagram can help your business
With a 17-month-old son, two busy careers and that ever-growing pile of laundry that never seems to get any smaller, date nights for me and my husband can be scarce. Which is why we created “in-house date nights.” We make a scrumptious dinner or order something fancy, like pizza, light a few candles and settle […]
4 traditional ways to spread your brand message
With countless ways to communicate with your clients, audience or customers, it can be overwhelming to find the right fit for you and your business. From posting content to Facebook and Twitter, to checking e-newsletter analytics, traditional PR can get lost in the shuffle. Here are five simple ways to help you get a bit […]
Content writer’s block? Four tips for a smooth journey
I work best after a chai tea latte from Caribou. My husband, on the other hand, works best after winning the Super Bowl in Madden (a video game for all the non-gamers out there). Long story short, we all work differently and have different methods for being productive. Here are four tips for curbing your […]
All I really need to know about marketing I learned from my mom
My mom always told me (and still does!) to follow my dreams. That’s not just some pretty plaque I hang on my wall; I take that to heart. I take a lot of her other advice really seriously too. From chewing my food with my mouth closed to being a loyal friend to ironing my […]
Graphic design: When to splurge and when to save
A graphic design project can be exciting and daunting at the same time. You love the idea of a new, fresh look, but you’re not entirely sure if it will fit with your company’s budget. Here’s the secret: Not all graphic design work needs to cost you an arm and a leg. There are certain […]
Marathon training calendar, meet social media content calendar
Racking my brain trying to think of a social media content calendar metaphor, it came to me…oddly enough, on one of my training runs. My husband and I are training for a marathon so running is taking up a lot of my time. And, that’s when it hit me. A social media content calendar is […]
Copyright clouds infringe on Pinterest’s popularity
Doctors warned me not to fall asleep with my newborn baby beside me at night. Co-sleeping they called it. But, night after night of minimal shuteye due to a hungry baby who needed to eat every three hours, co-sleeping was so tempting. Until I found the solution to keep me awake (often longer than anticipated). […]
Social media: Changing the way women communicate
My friend and I met for coffee the other day and I hardly recognized her when she walked in the café with her new blonde bob. She had previously donned long, brown, flowing locks. Yes, she has a new look. But, what makes this point lead-worthy is that she allowed her Facebook friends to decide […]
What’s God doing on Facebook?
I was raised Catholic. Growing up, it was expected that on Sunday morning, we were dressed and ready to go to 9 a.m. Mass. Did that always happen? No. But bless my parents for trying. The donut bribes usually worked. As I began high school, my feelings towards “Church” didn’t change much. I still needed […]