Ever wonder what the heck these black and white squares are that keep popping up all over the place? (Go ahead, scan it…it really works). QR codes (quick response codes), like the one above, are two-dimension bar codes that are slowly sweeping their way through the U.S. They’re another fun means of mobile marketing (among […]
Owning a small business is hard work. Working with other small business owners is hard work. Limited budgets, crazy hours, looming deadlines…it’s all hard work. And it’s all worth it. Five years ago, I made the crazy decision (while pregnant with my second child) to quit my job and start my own communications consulting firm. […]
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
Forty-three percent of American consumers check Google before visiting a local business or restaurant. Thirty-percent for the phone book. As technology tries to push me past lightning speed, there are still some things that I won’t budge on. So, as much as I might have laughed at those who still use phone books to look up information, those same peeps should feel free to laugh at me for the follow things that I insist on keeping “old school”.
Trendwatching.com recently released its May 2011 Trend Briefing in which it described “The F-Factor.” The F-Factor encompasses how we, as fans, followers and friends, continuously influence each other’s decision to buy something. The independent trend firm listed five ways in which the F-Factor influences consumption behavior, one of those being F-Discovery. According to Trendwatching.com, F-Discover […]
“A List” of how to get noticed by a marketing firm I get lots of queries from freelance designers, potential interns and consultants looking to collaborate. Lately, I’ve gotten a bunch of mediocre (and some down right awful) requests. So, to make it easier on those who truly are interested in working with me and my […]
Last night I went to the KaneCo Book Club where we discussed The Facebook Effect by David Kirkpatrick. It was a good discussion that covered many aspects of Facebook and the influences the major social network has on society and business. The book was a good one (and I recommend to those that only saw […]
The Friday “A List” It’s been quite the week. For me, sometimes the best thing to do when I’m stressed to the max or overwhelmed with looming deadlines and client projects is to take a time out and do something that has nothing to do with the things I’m responsible for at the moment. Today, […]
Networking without the Web I don’t get out much. And it’s not because I don’t want to (believe me, this small biz mama with four kids is always up for a break), it’s because I can always think of a million other things to do in the office or at home. And with my incessant […]
There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]
Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]
The following is a blog post I wrote for XYZ University, a generation research and consulting firm. An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported […]