Client profile
The opportunity
LDK First Impressions needed a content strategy overhaul including a new website that would be well-received by users looking for information on their smartphones, tablets or desktops. This family-owned business continued to see amazing sales growth and wanted their online brand and messages to match.
The strategy
Leading with the website, our team created a 6-month comprehensive online communications strategy that included a fresh new, responsive website design, content that would attract new visitors (and still provide valid information to returning customers) and included social media components to drive LDK First Impressions’ brand awareness and reach within its community.
The results
Allee Creative develop KPIs to track results of the new strategy throughout a 6-month time frame. LDK First impressions saw amazing results due to its responsive website design and addition of social media components. A small sample of these results included:
- 1,000% increase in Facebook page likes
- Average duration visitors spent on new website = 5 minutes
- 4,500+ pageviews per month (up from 1,000 pageviews)
- Moved from no social media referral traffic to Facebook being #1 source of referral traffic to company website
