Allee Creative

Think. Create. Communicate.

  • Facebook
  • Instagram
  • Linkedin
  • RSS
  • Twitter
  • YouTube
  • About
    • Our Team
    • Our Promise
    • Job Openings
    • Media Mentions
  • Portfolio
    • Clients
  • Services
  • Workshops & Training
  • Speaking
  • Publications
  • Blog
  • Contact

5 quick tips for SEO marketing

April 18, 2018 by Ashtyn Hnatek Leave a Comment

5 quick tips for SEO marketing

You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]

Filed Under: Content Marketing, Content Strategy, Marketing, Websites

Speaker sneak peek: Wellness Workdays Conference presentation

April 12, 2018 by Melissa Harrison Leave a Comment

Speaker sneak peek: Wellness Workdays Conference presentation

This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]

Filed Under: Content Marketing, Content Strategy, Marketing, Social Media

5 website stats your boss wants to know

December 19, 2017 by Lauren Jordan Leave a Comment

5 website stats your boss wants to know

When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]

Filed Under: Content Marketing, Content Strategy, Marketing, Websites

Content Marketing World: Lessons learned with a retail spin

October 30, 2017 by Nicole Stephany Leave a Comment

Content Marketing World: Lessons learned with a retail spin

I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]

Filed Under: Content Marketing, Content Strategy, Marketing

4 steps for consistent content marketing

October 16, 2017 by Ashtyn Hnatek Leave a Comment

4 steps for consistent content marketing

As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]

Filed Under: Content Marketing, Content Strategy, Marketing, Small Business, Social Media

Recognizing the signs: when to invest in content marketing

June 27, 2017 by Lauren Jordan Leave a Comment

Recognizing the signs: when to invest in content marketing

Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]

Filed Under: Content Marketing, Content Strategy, Marketing, Small Business, Social Media

How to create a content distribution plan

June 6, 2017 by Abigail Crider Leave a Comment

How to create a content distribution plan

In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]

Filed Under: Content Marketing, Content Strategy

4 signs it’s time to cut ties with a social platform

May 23, 2017 by Lauren Jordan Leave a Comment

4 signs it’s time to cut ties with a social platform

The relationship is no longer going both ways and really, they’re just dragging you down. How do you know it’s time for your brand to cut ties with a certain social platform? Here are a few signs: 1. Your page has been receiving low engagement Social media is supposed to be a fun way for […]

Filed Under: Content Marketing, Marketing, Social Media

4 quick tips for keeping your marketing efforts organized

May 8, 2017 by Abigail Crider Leave a Comment

4 quick tips for keeping your marketing efforts organized

You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]

Filed Under: Content Marketing, Content Strategy, Marketing, Small Business

10 Misconceptions about social media content

March 21, 2017 by Abigail Crider Leave a Comment

10 Misconceptions about social media content

Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]

Filed Under: Content Marketing, Content Strategy, Marketing, Social Media

Marketing technology in review: Best platforms to help curate and create content

February 1, 2017 by Abigail Crider 2 Comments

Marketing technology in review: Best platforms to help curate and create content

Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]

Filed Under: Content Marketing, Content Strategy, Marketing

7 ways to improve your marketing in the new year

January 23, 2017 by Abigail Crider Leave a Comment

7 ways to improve your marketing in the new year

It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]

Filed Under: Content Marketing, Content Strategy, Marketing, marketing trends

2017 marketing predictions for success in the new year

December 19, 2016 by Abigail Crider Leave a Comment

2017 marketing predictions for success in the new year

December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]

Filed Under: Content Marketing, Content Strategy, Marketing, marketing trends

Say hello to the new LinkedIn pages layout

November 10, 2016 by Abigail Crider Leave a Comment

Say hello to the new LinkedIn pages layout

As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]

Filed Under: Content Marketing, Social Media

Being trendy and being you

August 29, 2016 by Abigail Crider Leave a Comment

Being trendy and being you

Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]

Filed Under: Branding, Content Marketing, Content Strategy, Marketing

One company, multiple Facebook brand pages: Why varied content is a must

August 5, 2016 by Lauren Tjernlund 2 Comments

One company, multiple Facebook brand pages:  Why varied content is a must

In the year 2016, it is rare to see an effective content marketing strategy that doesn’t recommend a company having some sort of Facebook presence. Furthermore, depending on the number of locations, products or messages, many companies today cultivate a strong social community via multiple pages. While chunking up a following among numerous Facebook pages […]

Filed Under: Content Marketing, Content Strategy, Social Media

Digital marketing for business: Thinking outside the social media box

July 26, 2016 by Abigail Crider Leave a Comment

Digital marketing for business: Thinking outside the social media box

For many marketers, when they hear the words digital marketing, their minds automatically turn to their social media marketing strategies. The truth is, there is so much more to your digital marketing strategy than just having a presence on Facebook or Twitter. Digital marketing is any strategy that falls under the use of a digital […]

Filed Under: Content Marketing, Marketing

Facebook update: Algorithm changes once again put friends first

July 19, 2016 by Kris Adkins Leave a Comment

Facebook update: Algorithm changes once again put friends first

Facebook has switched things up again, but this time they are going back to their roots. In late June, Facebook announced their move to prioritize newsfeeds to its original intent: connecting family and friends. In recent years, updates from friends have been peppered with sponsored posts, promotions and news updates from hundreds of sites and […]

Filed Under: Content Marketing, Marketing, Social Media

  • 1
  • 2
  • 3
  • …
  • 10
  • Next Page »

Praise for Allee

I must say that you impress me. Your breadth of knowledge on subjects as well as fresh writing style…well they rock! Thanks for your contributions to the conference and UMSA.

Michael Kelly
President
UMSA

Just want to say thanks for participating in the GYBC, not only as a workshop speaker but all the media and marketing/communications help as well. I personally learned a lot from this experience and working with you and I now understand more how to incorporate social media into event promotions and day-of activities. Thanks for helping move the Chamber into this new media.

Travis Bunch
Minneapolis Area Chamber of Commerce

I had the pleasure of attending Melissa Harrison’s fantastic content marketing session at IABC World Conference in San Francisco. I’ve been full of great ideas since and I can’t wait to implement what I’ve learned.

Kim L.
Communications Officer
Northern Ontario School of Medicine

Upcoming Events

May 2
2018 Associations North Marketing and Tech Summit
May 3
2018 SharpHeels Small Business Summit – Minneapolis
May 9
LIGHTFAIR International 2018

Media Mentions

Melissa Harrison receives Norski Hall of Fame honor

Insurance & Financial Meetings Magazine: “7 tips for using social media to engage your audience”

Allee Creative CEO selected for 2017 DASD Alumni Hall of Fame

Newsletter

  • This field is for validation purposes and should be left unchanged.

Allee Creative ten year badge

11220 86th Ave N
Maple Grove, MN 55369

763.208.1384

  • Facebook
  • Linkedin
  • Twitter
  • YouTube
©2017 ALLEE | ALL RIGHTS RESERVED