You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]
Speaker sneak peek: Wellness Workdays Conference presentation
This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
Content Marketing World: Lessons learned with a retail spin
I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
How to create a content distribution plan
In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]
4 signs it’s time to cut ties with a social platform
The relationship is no longer going both ways and really, they’re just dragging you down. How do you know it’s time for your brand to cut ties with a certain social platform? Here are a few signs: 1. Your page has been receiving low engagement Social media is supposed to be a fun way for […]
4 quick tips for keeping your marketing efforts organized
You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]
10 Misconceptions about social media content
Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]
Marketing technology in review: Best platforms to help curate and create content
Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
Say hello to the new LinkedIn pages layout
As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
One company, multiple Facebook brand pages: Why varied content is a must
In the year 2016, it is rare to see an effective content marketing strategy that doesn’t recommend a company having some sort of Facebook presence. Furthermore, depending on the number of locations, products or messages, many companies today cultivate a strong social community via multiple pages. While chunking up a following among numerous Facebook pages […]
Digital marketing for business: Thinking outside the social media box
For many marketers, when they hear the words digital marketing, their minds automatically turn to their social media marketing strategies. The truth is, there is so much more to your digital marketing strategy than just having a presence on Facebook or Twitter. Digital marketing is any strategy that falls under the use of a digital […]
Facebook update: Algorithm changes once again put friends first
Facebook has switched things up again, but this time they are going back to their roots. In late June, Facebook announced their move to prioritize newsfeeds to its original intent: connecting family and friends. In recent years, updates from friends have been peppered with sponsored posts, promotions and news updates from hundreds of sites and […]
- 1
- 2
- 3
- …
- 10
- Next Page »
