Maybe it is the Millennial in me, but I hate the word “boss” (unless we are using the Urban Dictionary version of it). It has such a negative connotation in this day and age. When I hear people say “my boss,” it is all too often followed by a negative story; a story of a […]
Inspiration can start at 5 a.m.
Ever need a boost? Inspiration? A kick forward? I did. The year was 2012. At the time my kids were ages 15 and 9. Their world was moving quickly and mine was standing still. I had been in the same management position for quite a few years. My industry was not jumping on the social media […]
A year of growth at Allee Creative
I learned about Allee Creative and met CEO Melissa Harrison when I was working for one of Allee’s clients. Allee was assisting with my then employer’s content marketing strategy and I was inspired by Melissa’s hard work and knowledge of all things marketing. A couple years later, she reached out about an opening on her […]
With Allee Creative, you can
I was first introduced to Melissa and Allée Creative via Maggie Sonnek. Yes, the very same Maggie from this post! I was about a year into my first real-world, post-collegiate job at a very small advertising agency. You hear ad agency and immediately think “Mad Men,” right? Well, I can assure you my job was […]
#AlleeTurns10 by the numbers
As our birthday year continues, we wanted to share with you how far Allee Creative has come in 10 years. Take a look at the delicious infographic below to see what’s changed. Want to keep up with all things #AlleeTurns10? Follow us on Facebook, Twitter LinkedIn and Instagram.
The courage to face my biggest fear: My maddening beige office
I remember the exact outfit I was wearing when I met Melissa. Right down to the shoes. I don’t Instagram my #adorablewardrobe everyday. No, quite the opposite. I was pregnant with our first child and I was at the stage when you pretty much stick to one pair of very-tired maternity pants and one even […]
Allee’s picks: Our favorite iconic marketing campaigns (Part 2)
This post is part 2 of our favorite marketing campaigns. We each had so many favorites, it was hard to narrow down our selection. We have broken our choices down into 2 parts. If you missed part 1, check it out here! While the exact number of advertisements and marketing messages we are bombarded with […]
Allee’s picks: Our favorite iconic marketing campaigns (Part 1)
While the exact number of advertisements and marketing messages we see on a daily basis seems to vary across the board, it’s safe to say, we are surrounded (and often overwhelmed) by the quantity of messages. These messages can be in the form of social media campaigns, online advertisements, magazines, billboards, videos or direct mail. […]
A look inside Allee Creative: Women entrepreneurship, delegation and social media for small business
I’m passionate about entrepreneurship and I’m often asked about the story behind Allee Creative and my journey into content marketing and branding. I’ve recently done a series of interviews with college students interested in the topic as well. And while it’s awesome to provide this information to inquisitive minds, it’s also a great time for […]
Celebrating 8 years in business: A tribute to 2006
We are super excited to celebrate 8 years in business this month! It has been a fun ride and continues to be enjoyable year after year. I thought it would be an appropriate time to take a peek back and what the year 2006 when we first started. It’s always fun to look back at […]
5 ways to make your fair booth better
Minnesota’s favorite holiday is here! The Minnesota State Fair has long been a place vendors – from all industries – dream of having a booth. But you don’t have to have a booth at one of the country’s best fairs to benefit from fair marketing. Here are a few ways to increase booth traffic at […]
Who’s #winning on Twitter
Are you marketing your brand to its full potential on Twitter? Can you sell yourself in 140 characters or less? While the character limit on Twitter may be small, the potential to reach customers and market your brand is huge. 58 million tweets go out every day from over 645 million Twitter users. That might […]
Marketing lessons from Malcolm Gladwell’s The Tipping Point
I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]
International Picnic Day 2014
Are you a picnic lover? Did you know that today is International Picnic Day? Check out this just-for-fun infographic we put together to get you in the mood for a picnic today. Share with your friends and tell us: where is your favorite place to picnic?
Hands-on content marketing event recap
Last week, I had the pleasure of seeing our CEO Melissa Harrison present tips, tricks and trends for content marketing to the I-94 Chamber of Commerce. Her session left the room buzzing with attendees asking follow-up questions and getting individual tips for their businesses. Here are a few of the insightful nuggets Melissa shared with […]
Twitter’s new ‘do
Unless you’ve been completely distracted by the fresh spring air this week, you probably noticed something interesting happening on Twitter (beyond the usual barrage of interesting updates from all your favorite microblogging tweeps, that is). Twitter has a whole new look! Twitter’s new look seems to be for all those Facebook users who just can’t […]
The best of social media: Conversations from the week
Social media moves quickly, and unfortunately, with so much content, we probably miss more of the good stuff than we can catch. Well, here’s a new one we wanted to be sure you didn’t miss last week. The “Felfie” This one, I love. Born and raised on a farm, I love seeing my current passion, […]
Giving thanks
We tend to keep our blog pretty focused in areas of marketing, writing up ideas and giving opinions on what can be done to further the growth of your business. But today, it’s all about giving thanks. Today, I’m taking a moment to say “thank you” from the bottom of my heart for all of […]
