Last week, part of the Allee Creative team had the amazing opportunity to attend Content Marketing World in Cleveland, Ohio. Hosted by the Content Marketing Institute, Content Marketing World is the largest content marketing conference in the world. When they say largest, they mean it—CM World brings in over 3,500 attendees for the 3-day conference. Not […]
Your go-to guide for the new Facebook Page’s template change
Wednesday morning seemed like any morning. I drove into the office as usual, brewed a cup of coffee and sat down at my desk to start the work day. I opened my email and to my surprise, an email from Facebook was waiting for me. The email stated that Facebook will be changing my company’s […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
What to expect from your design firm [infographic]
As a client, it’s nice to know the process of how things flow when working with a design firm. If you are considering working with a design firm for the first time, you may not know what to expect. Here are a few key insights to consider when working with a design firm and their […]
GDPR: What it means for marketers everywhere
Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]
Marketing for the environment
The Minnesota weather is finally shifting from Winter to Spring and it’s changing just in time. April 22 is this weekend which means, Earth Day! I personally love Earth Day. A day dedicated to raising awareness for environmental protection is right up my alley. Earth Day has been celebrated since 1970 and as many as […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
Marketing technology in review: Best platforms to help curate and create content
Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
Say hello to the new LinkedIn pages layout
As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
Facebook update: Algorithm changes once again put friends first
Facebook has switched things up again, but this time they are going back to their roots. In late June, Facebook announced their move to prioritize newsfeeds to its original intent: connecting family and friends. In recent years, updates from friends have been peppered with sponsored posts, promotions and news updates from hundreds of sites and […]
Tweeting about craft beer: Why your small business needs content marketing
I absolutely love brewery tours, not so much for the beer but that’s a really great perk. What I love is the small business success stories. It usually starts with someone who loves beer and decides to start making it in a garage; they have a passion and are excited about their work. That passion […]
Facebook ads: Goodbye 20% text rule, hello confusion
Ok, I have to admit, I despised the Facebook ads text rule. I would have the best ad and then Facebook would shut me down by saying it was more than 20% text. But, as of March 22, 2016, the 20% rule no longer applies. Exciting, right? That’s what I thought until I explored the […]
A walk down memory lane: 10 years of marketing trends
Just like fashion and entertainment, marketing goes through trends quickly; some marketing trends stick and some fade – some even make comebacks. In celebration of Allee Creative’s 10-year anniversary, we’re reflecting on the past decade and experiencing nostalgia for past marketing trends. Take a walk down memory with us to see how quickly some things […]
Social media knows best: Algorithms all around
“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]
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