We’re a week into 2021 and it’s anyone’s guess as to how this year will shake out after 2020. We carry on. We pivot. We shift our strategies and we plan ahead. Though there is trepidation among many on how much planning can be done and into which baskets to place our proverbial eggs, there […]
How active empathy in marketing fuels your business
I’m feeling fatigued (and I know I’m not alone). This year has been LONG and between the shifts we’re seeing at work, the shifts we’re experiencing at home and the shifts we’re witnessing in society, it can be too much. Personally, we’re all going through a lot. As companies, we’re all going through a lot. […]
What Facebook’s 2020 ad restriction period means for social and political organizations
Update: As of November 11, 2020, Facebook announced that it will continue its temporary pause on social issue, political and election ads for another month (though there may be opportunity for ads to resume sooner). Today, I was a part a webinar hosted by Facebook that covered the new ads restrictions period in the U.S. […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
Marketing predictions for 2020
At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
Content marketing gone wrong: How to learn from mistakes
As you may well know, the marketing landscape over the last few years has changed. Push marketing is dead and gone, digital marketing is here to stay and content marketing is proving to be absolutely crucial to the success of brand evolution and lead generation. But what is content marketing? Melissa Harrison, Allee Creative’s […]
Advocacy in 2019: The ins and outs of how brands show their values
Once upon a time, in a land far, far away (or pre-2010s United States) companies big and small were all but verboten to talk about anything that didn’t explicitly relate to their product or service. They were to stay under the radar, remain neutral in divisive social issues and hot topics in current events […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
The history of content marketing [infographic]
In the strategic communications world, one phrase seems to be flung about more often than any other, even amongst the buzzwords that come and go as fast as their respective trends. This phrase, which has quickly transformed and shaped the jobs of marketing pros everywhere, is: content marketing. Melissa Harrison, founder and CEO of Allee […]
6 marketing predictions for 2019
You’ve likely read many trends and marketing predictions for 2019 and you may even have a great short (or long) list of ideas for revamping your marketing strategies in the new year. There are numerous pieces of advice out there regarding thoughts on AI, the future of ephemeral messaging and setting budgets for the new […]
Small Business Saturday: Why it matters
Shopping at local small businesses is one of the biggest ways you can directly impact your community. Americans believe this and act upon it often. Ninety percent of consumers surveyed in the 2017 Small Business Saturday Consumer Insights Survey believe in the importance of supporting small businesses and shop at one at least once every […]
What we loved about Content Marketing World 2018
Last week, part of the Allee Creative team had the amazing opportunity to attend Content Marketing World in Cleveland, Ohio. Hosted by the Content Marketing Institute, Content Marketing World is the largest content marketing conference in the world. When they say largest, they mean it—CM World brings in over 3,500 attendees for the 3-day conference. Not […]
Your go-to guide for the new Facebook Page’s template change
Wednesday morning seemed like any morning. I drove into the office as usual, brewed a cup of coffee and sat down at my desk to start the work day. I opened my email and to my surprise, an email from Facebook was waiting for me. The email stated that Facebook will be changing my company’s […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
What to expect from your design firm [infographic]
As a client, it’s nice to know the process of how things flow when working with a design firm. If you are considering working with a design firm for the first time, you may not know what to expect. Here are a few key insights to consider when working with a design firm and their […]
GDPR: What it means for marketers everywhere
Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]
Marketing for the environment
The Minnesota weather is finally shifting from Winter to Spring and it’s changing just in time. April 22 is this weekend which means, Earth Day! I personally love Earth Day. A day dedicated to raising awareness for environmental protection is right up my alley. Earth Day has been celebrated since 1970 and as many as […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
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