Keyword research is an essential component of your SEO strategy and the first step in the copywriting process. When creating your website, it is important to learn what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can develop useful and high-quality content. What is keyword research? Keyword […]
5 common digital marketing myths
In an era when the internet has taken over almost every aspect of our lives, the marketing industry has evolved into several different mediums. We now have various online marketing tools such as social media, emails, websites, videos and search engines that have provided us with new ways to connect with our consumers. Whether you […]
Gen Z marketing strategies for 2022
Gen Z is realistic, creative and hyper-connected. This generation has never lived a day without mobile phones, social networking or online video—starting with their Gen X parents who captured everything from their births to first steps to first high school dances. This generation was born digital natives. And they are worth your time. Who is […]
2022 marketing trends: Our top marketing predictions
The predictions are hitting the internet like wild fire this time of year; what can we expect from marketers and marketing trends in 2022? From niche messaging on social media to new platform feature roll-outs and AI, there’s always a lot to consider. This year, the Allee Creative internal marketing team weighs in on marketing […]
Facebook to remove analytics after June 30
If you are a Facebook Analytics user, you will have until June 30, 2021 to download all of your information and find an alternative reporting source. Earlier this week, Facebook announced that it will be removing Facebook Analytics. Although no one knows for sure, it seems that Facebook will be shifting some of these reports […]
8 marketing predictions for 2021
We’re a week into 2021 and it’s anyone’s guess as to how this year will shake out after 2020. We carry on. We pivot. We shift our strategies and we plan ahead. Though there is trepidation among many on how much planning can be done and into which baskets to place our proverbial eggs, there […]
How active empathy in marketing fuels your business
I’m feeling fatigued (and I know I’m not alone). This year has been LONG and between the shifts we’re seeing at work, the shifts we’re experiencing at home and the shifts we’re witnessing in society, it can be too much. Personally, we’re all going through a lot. As companies, we’re all going through a lot. […]
What Facebook’s 2020 ad restriction period means for social and political organizations
Update: As of November 11, 2020, Facebook announced that it will continue its temporary pause on social issue, political and election ads for another month (though there may be opportunity for ads to resume sooner). Today, I was a part a webinar hosted by Facebook that covered the new ads restrictions period in the U.S. […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
Marketing predictions for 2020
At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
Content marketing gone wrong: How to learn from mistakes
As you may well know, the marketing landscape over the last few years has changed. Push marketing is dead and gone, digital marketing is here to stay and content marketing is proving to be absolutely crucial to the success of brand evolution and lead generation. But what is content marketing? Melissa Harrison, Allee Creative’s […]
Advocacy in 2019: The ins and outs of how brands show their values
Once upon a time, in a land far, far away (or pre-2010s United States) companies big and small were all but verboten to talk about anything that didn’t explicitly relate to their product or service. They were to stay under the radar, remain neutral in divisive social issues and hot topics in current events […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
The history of content marketing [infographic]
In the strategic communications world, one phrase seems to be flung about more often than any other, even amongst the buzzwords that come and go as fast as their respective trends. This phrase, which has quickly transformed and shaped the jobs of marketing pros everywhere, is: content marketing. Melissa Harrison, founder and CEO of Allee […]
6 marketing predictions for 2019
You’ve likely read many trends and marketing predictions for 2019 and you may even have a great short (or long) list of ideas for revamping your marketing strategies in the new year. There are numerous pieces of advice out there regarding thoughts on AI, the future of ephemeral messaging and setting budgets for the new […]
Small Business Saturday: Why it matters
Shopping at local small businesses is one of the biggest ways you can directly impact your community. Americans believe this and act upon it often. Ninety percent of consumers surveyed in the 2017 Small Business Saturday Consumer Insights Survey believe in the importance of supporting small businesses and shop at one at least once every […]
What we loved about Content Marketing World 2018
Last week, part of the Allee Creative team had the amazing opportunity to attend Content Marketing World in Cleveland, Ohio. Hosted by the Content Marketing Institute, Content Marketing World is the largest content marketing conference in the world. When they say largest, they mean it—CM World brings in over 3,500 attendees for the 3-day conference. Not […]
Your go-to guide for the new Facebook Page’s template change
Wednesday morning seemed like any morning. I drove into the office as usual, brewed a cup of coffee and sat down at my desk to start the work day. I opened my email and to my surprise, an email from Facebook was waiting for me. The email stated that Facebook will be changing my company’s […]
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