Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
Marketing technology in review: Best platforms to help curate and create content
Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
Say hello to the new LinkedIn pages layout
As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
Facebook update: Algorithm changes once again put friends first
Facebook has switched things up again, but this time they are going back to their roots. In late June, Facebook announced their move to prioritize newsfeeds to its original intent: connecting family and friends. In recent years, updates from friends have been peppered with sponsored posts, promotions and news updates from hundreds of sites and […]
Tweeting about craft beer: Why your small business needs content marketing
I absolutely love brewery tours, not so much for the beer but that’s a really great perk. What I love is the small business success stories. It usually starts with someone who loves beer and decides to start making it in a garage; they have a passion and are excited about their work. That passion […]
Facebook ads: Goodbye 20% text rule, hello confusion
Ok, I have to admit, I despised the Facebook ads text rule. I would have the best ad and then Facebook would shut me down by saying it was more than 20% text. But, as of March 22, 2016, the 20% rule no longer applies. Exciting, right? That’s what I thought until I explored the […]
A walk down memory lane: 10 years of marketing trends
Just like fashion and entertainment, marketing goes through trends quickly; some marketing trends stick and some fade – some even make comebacks. In celebration of Allee Creative’s 10-year anniversary, we’re reflecting on the past decade and experiencing nostalgia for past marketing trends. Take a walk down memory with us to see how quickly some things […]
Social media knows best: Algorithms all around
“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]
6 ways to make your brand stand out in 2016
It’s time for your brand to stand out in a sea of content and competition, and good news – it can be pretty simple. If you are already working hard on your content marketing and branding, it could take just one of the simple branding tips below to move your brand from good to great. […]
10 reasons you need content marketing training to succeed in 2016
We all know it. We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those […]
Top marketing tactics to implement in 2016
One thing is constant in today’s world: change. Technology advances and budgets change. Customers have high expectations. They want unique and personal. They know what to tune out. They are skilled at ignoring the noise of online content to get to what they want. Are you the noise? To stay in front of your audience, think experience. 2016 marketing trends will go […]
Allee’s picks: Our favorite iconic marketing campaigns (Part 2)
This post is part 2 of our favorite marketing campaigns. We each had so many favorites, it was hard to narrow down our selection. We have broken our choices down into 2 parts. If you missed part 1, check it out here! While the exact number of advertisements and marketing messages we are bombarded with […]
Going global: Factors to consider when creating an international marketing campaign
As technology advances, it can often seem like the world gets smaller. We can video chat with people anywhere in the world (or in space!), Amazon will deliver products to your door in two hours and you can send emails while traveling at 550 mph on an airplane. But while we can communicate globally with […]
10 content marketing tools the Allee team can’t live without
Copyright: 123rf/Dzmitri Mikhaltsow At Allee Creative, we believe content is king and an important aspect of engaging your audience. Here are 10 our favorite content marketing tools that help us create powerful and engaging content for our clients and beyond: Sprout Social Sprout Social is a social media management tool created to help businesses find new […]
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