On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]

Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]

Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]

It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]

December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]

Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]

I absolutely love brewery tours, not so much for the beer but that’s a really great perk. What I love is the small business success stories. It usually starts with someone who loves beer and decides to start making it in a garage; they have a passion and are excited about their work. That passion […]

“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]

It’s time for your brand to stand out in a sea of content and competition, and good news – it can be pretty simple. If you are already working hard on your content marketing and branding, it could take just one of the simple branding tips below to move your brand from good to great. […]