My friend and I met for coffee the other day and I hardly recognized her when she walked in the café with her new blonde bob. She had previously donned long, brown, flowing locks. Yes, she has a new look. But, what makes this point lead-worthy is that she allowed her Facebook friends to decide […]
5 marketing predictions for 2012: Who will survive?
The year 2012 will prove big for businesses that embrace a mix of both new and traditional marketing strategies. Social media still remains a large part of an organization’s success as does content, authenticity and the ability to take risks. How will businesses fare in the coming year? What marketing trends will move organizations to […]
Using Twitter for networking
I am presenting “Using Twitter (and other social media tools) for Networking” at the Twin Cities Media Alliance’s Fall Forum on Saturday, November 12. For those who are unable to attend the event (which is free and open to the public), or for those who just like to have copies of the presentation and resources, […]
6 lbs of influence: Measuring social media success
Social media takes time, and it can be fatiguing. How can you tell if the payoff is worth the investment? According to Peter Drucker “if you can’t measure it, you can’t manage it,” but how do you measure something as seemingly intangible as social media success? Strategies: Instead of always wondering if social media is […]
Consumer tendencies of Generation Y
Social media and the digital world is inherently entwined in the lives of Generation Y. I can remember getting my first computer in the mid 1990s. A bulky desktop, hooked up to a million cables and wires. The possibilities, it seemed, were endless with this machine. Little did I know that this computer and what […]
How much influence does the media have?
PR professionals use social media every day to promote clients, to communicate and engage with audiences and to respond to questions or issues. It’s no secret that Twitter, Facebook, LinkedIn and other social media sites have become important tools in a PR pro’s comprehensive tool box. I like to call this new tool box, PR 2.0. […]
A List: The others
Recently, I was reading about an organization gaining support using Twitter, Facebook “and other social media.” I’m sure you’ve noticed the array of icons at the bottom of articles and blogs suggesting the multiple ways you can share the content. Do you just skim over them? Are the others worth your time? Millions of users […]
Tired yet? The challenges of social media fatigue
Are you getting tired? Tired of managing what seems like hundreds of different social media sites. Running out of motivation to engage and interact online on a daily basis? Has tweeting now become more work than fun? Is updating your Facebook status a chore? When’s the last time you logged in to LinkedIn or checked […]
The importance of a social media crisis plan
You know what a traditional crisis plan is. Your company has one and you understand why it’s important. However, does your company have protocol to handle an online crisis? The digital world has changed the way we receive and discuss information. I has also alerted the way people communicate about your brand. Why is it […]
Put a crown on it; this Content Rules.
The problem with writing about writing is that readers can so easily judge your writing more harshly. I shudder to think how many times I’ve submitted a résumé touting my attention to “detial”and great proofing skills. I’ve always admired people with the courage to take on the topic of writing, especially when they do it […]
The many uses of social media: Conversation, debate and support
Social media sites like Facebook, Twitter and YouTube have been attributed with, literally, changing the way the world communicates. They’ve connected people from across the world and given a voice to the voiceless. These sites provide ways for everyone from celebrities to politicians to the average Joe to share their thoughts and reactions about world […]
Using your Klout
Everyone has influence on both a personal and professional level. The idea of knowing how much influence we have is intriguing. With Klout, perhaps we can get a better idea. Klout is one of the results of founder Joe Fernandez’s jaw surgery. Apparently, when your jaw is wired shut, you have a lot of time […]
What’s God doing on Facebook?
I was raised Catholic. Growing up, it was expected that on Sunday morning, we were dressed and ready to go to 9 a.m. Mass. Did that always happen? No. But bless my parents for trying. The donut bribes usually worked. As I began high school, my feelings towards “Church” didn’t change much. I still needed […]
The 24 Hours Unplugged Challenge
Could you go an entire day without your smart phone, computer, iPad, iPod or TV? On Sunday, July 31, a host of my colleagues and friends took the Unplugged Project’s 24 Hours Unplugged Challenge. They put down their smartphones, turned off their computers and enjoyed a day without being “tuned in” every single minute. Now, I’m sure […]
A List: 10 reasons why YOU need to attend the upcoming B4: Small Business Workshops
The B4: Small Business Workshops series begins August 9 in Albertville. Don’t let the name fool you: the series is for any business leader (or prospective leaders) in small- to mid-sized businesses and organizations. Here is why you need to attend: 10. Breakfast is the most important part of the day. 9. Groups are fun. […]
Google+: Quick breakdown
It’s been talked about since its limited launch began. But is Google+ really Facebook’s new rival? Whether you’re on the social site yet or not (it’s now open to the public, no invites needed), it can be overwhelming to learn another social networking tool. And while there has been a lot of talk about whether or […]
Get your social media policy in writing
If your company is using social media you need a social media policy. If your company isn’t using social media directly (but rest assured, others out there are talking about you online) you need a social media policy. And as much as no one wants to sit around and draft another version of the employee […]
A List: 10 seriously awesome women you need to know
The Star Tribune came out with the 2011 Executive Compensation Report on June 19 where it listed the 100 highest-paid Minnesota CEOs. Guess how many were women? Six. Guess how many women made the top 20? None. So here I am, staring at a cover page with 20 male headshots staring back at me and […]
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