Visual imaging goes a long way on your website, email marketing and overall communication strategy. Check out the quick Plan It, Man It, Can It and Fan It tips to start engaging with your audience through video on the Web.
Collaboration is a requirement for nearly every communications project today. Perhaps it’s a reflection of the economy, with many individuals working as independents. Or perhaps it’s just a necessity of our ever-expanding field, both online and off. Whatever the cause, the list of experts, specialists and digital gurus on most projects can be quite extensive—brand […]
Trendwatching.com recently released its May 2011 Trend Briefing in which it described “The F-Factor.” The F-Factor encompasses how we, as fans, followers and friends, continuously influence each other’s decision to buy something. The independent trend firm listed five ways in which the F-Factor influences consumption behavior, one of those being F-Discovery. According to Trendwatching.com, F-Discover […]
When did we find so much to say? Why do we communicate differently online than offline? Picture this: You’re at home, enjoying a cup of coffee. It’s so delicious you run up and down your street yelling, “Hey, at-sign neighbors! This is the best cup of coffee I’ve ever had! Hashtag, caffeine makes me happy!” […]
Networking without the Web I don’t get out much. And it’s not because I don’t want to (believe me, this small biz mama with four kids is always up for a break), it’s because I can always think of a million other things to do in the office or at home. And with my incessant […]
There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]
The following is a blog post I wrote for XYZ University, a generation research and consulting firm. An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported […]