It is estimated that over 24 million people participate in fantasy football leagues every year (Washington Times) in the United States. I play in three leagues along with a healthy participation in fantasy baseball and golf. One could say that my fantasy life eats up a good portion of my real life. The key to […]
Thinking inside the outbox
It seems like I can’t buy a roll of aluminum foil these days without a sales associate asking for my email address. When this happens, I’ll do one of three things: say “no,” give the hotmail account that I opened in middle school and check once a year or, if it is something I am […]
The decision: What LeBron James taught me about employee retention
On July 8, 2010 a television program like we have never seen (and may never see again) aired on ESPN. It was on that evening LeBron James, most prized free agent in the history of the National Basketball Association (and quite possibly in any sport), announced live that he was leaving his hometown Cleveland Cavaliers […]
The spirit in social media
Recently, Allée had the pleasure of working with the nonprofit organization Social Media Shepherds on a pro bono branding project. Originator Greg Swan, social media champion, who was recently named one of Metromix.com’s “Top Tweeps of the Twin Cities,” started Social Media Shepherds about two years ago. Currently, there are about 100 people in the group, […]
No plan? Beware of the crash.
Yesterday, in my haste to get the kids to daycare and off to my first appointment of the day (after we all woke up late), I ran the side of my mini van into the side of our garage. That’s right. I had an accident in my own garage. Now, after you stop laughing at […]
Squeezin’ the juice
As a coach of youth sports, a manager of several departments, branches and territories, a father of four and a self-proclaimed “leadership junkie” I’ve seen my share of good and poor leadership (and have made several great and poor decisions myself). Good leaders have good teams. Poor leaders do not retain employees or hit goals. […]
Get your social media policy in writing
If your company is using social media you need a social media policy. If your company isn’t using social media directly (but rest assured, others out there are talking about you online) you need a social media policy. And as much as no one wants to sit around and draft another version of the employee […]
A List: Five fun QR code examples
Ever wonder what the heck these black and white squares are that keep popping up all over the place? (Go ahead, scan it…it really works). QR codes (quick response codes), like the one above, are two-dimension bar codes that are slowly sweeping their way through the U.S. They’re another fun means of mobile marketing (among […]
The perception of brand: When customers take hold of your plan
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
Trendy and techie: Connect with your audience through Web video
Visual imaging goes a long way on your website, email marketing and overall communication strategy. Check out the quick Plan It, Man It, Can It and Fan It tips to start engaging with your audience through video on the Web.
Online. Offline. Align.
When did we find so much to say? Why do we communicate differently online than offline? Picture this: You’re at home, enjoying a cup of coffee. It’s so delicious you run up and down your street yelling, “Hey, at-sign neighbors! This is the best cup of coffee I’ve ever had! Hashtag, caffeine makes me happy!” […]
Y: We work!
Generation Y (Millennials): We believe in change. My generation is expected to change jobs more often than any generation before us. We’re young; we’re educated; we’re eager; we’re looking for jobs, and you’d be wise to hire us. Here’s a short list of what you need to know to attract and keep us. 1. Challenge us: […]
You want me to hire you? Check my list.
“A List” of how to get noticed by a marketing firm I get lots of queries from freelance designers, potential interns and consultants looking to collaborate. Lately, I’ve gotten a bunch of mediocre (and some down right awful) requests. So, to make it easier on those who truly are interested in working with me and my […]
The ultimate pile-up: How laundry forced me to think about my marketing plan
There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]
Inspire movement, create action
Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]
The Boomers have (almost) left the building
The following is a blog post I wrote for XYZ University, a generation research and consulting firm. An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported […]
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