Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
Trendy and techie: Connect with your audience through Web video
Visual imaging goes a long way on your website, email marketing and overall communication strategy. Check out the quick Plan It, Man It, Can It and Fan It tips to start engaging with your audience through video on the Web.
Online. Offline. Align.
When did we find so much to say? Why do we communicate differently online than offline? Picture this: You’re at home, enjoying a cup of coffee. It’s so delicious you run up and down your street yelling, “Hey, at-sign neighbors! This is the best cup of coffee I’ve ever had! Hashtag, caffeine makes me happy!” […]
Y: We work!
Generation Y (Millennials): We believe in change. My generation is expected to change jobs more often than any generation before us. We’re young; we’re educated; we’re eager; we’re looking for jobs, and you’d be wise to hire us. Here’s a short list of what you need to know to attract and keep us. 1. Challenge us: […]
You want me to hire you? Check my list.
“A List” of how to get noticed by a marketing firm I get lots of queries from freelance designers, potential interns and consultants looking to collaborate. Lately, I’ve gotten a bunch of mediocre (and some down right awful) requests. So, to make it easier on those who truly are interested in working with me and my […]
The ultimate pile-up: How laundry forced me to think about my marketing plan
There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]
Inspire movement, create action
Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]
The Boomers have (almost) left the building
The following is a blog post I wrote for XYZ University, a generation research and consulting firm. An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported […]
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