I have been a part of enough prep calls and Zoom meetings that have left me frustrated about how many people are approaching ‘business as usual’ now that we’ve all taken the time to ‘discuss how COVID-19 has impacted and shifted our business.’ In fact, one such call I was on earlier this week had […]
4 ways your content is like a batch of chocolate chip cookies
On August 4 we celebrate National Chocolate Chip Cookie Day (and we can always use some positive, gooey, delicious vibes in our lives). In honor of this yummy day, I’ve outlined 4 ways your content is like a good batch of chocolate chip cookies. Great content requires a good mix Think of the best chocolate […]
4 marketing metrics to track in a down economy
I was recently introduced to the Dutch word averechts which Gavin Finn used in his recent post on MarketingProfs to explain the notion of someone doing one thing to avoid a problem only to realize that the ‘one thing’ they did actually backfired and caused the issue they were trying to avoid in the first […]
Marketing overhaul: Where to focus during a pandemic
The arrival of COVID19 has forced many companies to pivot–in strategy, in business set-up, in marketing tactics. When you’re feeling defeated or conflicted about whether or not to continue investing in marketing your business, take a step back and focus on key areas. Doing so can take the enormity of the situation and break it […]
Setting up the best client-agency relationships
During Content Marketing World in September 2019, I presented a session around client-agency relationships and the best way to navigate through those. I was also part of an interview by Chief Content Officer Magazine, expanding on that topic and offering my insight and go-to contract templates to help agencies (and clients) set up relationships for […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
New year, new goals: How to set your marketing plan
Today, I’m taking a different spin on how to set up your marketing plan by skipping the elements to include in your plan (if you do need them, grab them here) and approaching the post by using what we know from our success (or failures) from the previous year. It’s a simple planning strategy broken […]
Marketing predictions for 2020
At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
How to land your next client with brand storytelling
Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
Why brands need to start caring about Millennials
Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
Why membership onboarding matters to your association
Updated: June 2, 2022 I recently had a conversation with an association client who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, etc. There were […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
Email marketing: Don’t stop believin’
On any given weekday, I will wake up to anywhere from five to 15 emails in the inbox of my “junk” email account. Why do I still check this email? More often than not I will hit “delete” without opening those emails. But sometimes Sephora will send me an extra point perk. Maybe the […]
Content marketing strategy check-in: how’s it going?
Regular check-ins are a great way to critically look at something and make sure that it’s still functioning properly. You bring your car into the shop for a tune up, you go to the doctor for an annual exam, you examine your house to makes sure your roof, windows and siding are all in tack […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
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