This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
Content Marketing World: Lessons learned with a retail spin
I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]
Website updates: 3 areas of concentration
Gone are the days of setting a website and forgetting about it (let’s be real, those days were never really here). The fact is, your website is a large part of your organization’s brand – your online home, if you will – and it should look its best at all times. However, we understand that […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
10 Misconceptions about social media content
Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
One company, multiple Facebook brand pages: Why varied content is a must
In the year 2016, it is rare to see an effective content marketing strategy that doesn’t recommend a company having some sort of Facebook presence. Furthermore, depending on the number of locations, products or messages, many companies today cultivate a strong social community via multiple pages. While chunking up a following among numerous Facebook pages […]
Digital marketing for business: Thinking outside the social media box
For many marketers, when they hear the words digital marketing, their minds automatically turn to their social media marketing strategies. The truth is, there is so much more to your digital marketing strategy than just having a presence on Facebook or Twitter. Digital marketing is any strategy that falls under the use of a digital […]
Tweeting about craft beer: Why your small business needs content marketing
I absolutely love brewery tours, not so much for the beer but that’s a really great perk. What I love is the small business success stories. It usually starts with someone who loves beer and decides to start making it in a garage; they have a passion and are excited about their work. That passion […]
Email marketing: Providing quality not spam
“I already have too many emails.” You probably hear it every time you ask someone to join your email list, or maybe you’ve said it yourself. So is email dead? Are people tired of it? According to Radicati, a technology market research firm, the total number of worldwide email accounts is expected to increase from nearly […]
The Life-Changing Magic of Tidying Up: Marketing Edition
If you haven’t read it, I am sure you have heard about it; The Life-Changing Magic of Tidying Up was the #1 New York Times bestseller and has sold over 3 million copies. The premise of the book is that decluttering and organizing your home is magical and life changing. I have always been the […]
Effective content marketing: Determining what is right for your brand
According to Social Media Today, companies are pursuing content marketing more passionately than years before, with 76% of B2B and 77% of B2C marketers creating more content than they did a year ago. It’s no secret that in order to see your business succeed and grow, it is important to be investing time and resources into your […]
Social media knows best: Algorithms all around
“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
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