Branding: a word we usually hear used when talking about for-profit businesses and the ways in which companies communicate and give visual representation (all while turning a profit). However, branding is an important aspect of all businesses, from large corporations and grassroots organizations to nonprofits and more. Your brand is the image (whether you’re using […]
Why infographics work
Before diving into this topic, I want to acknowledge the irony of discussing infographics and their success by way of an average blog post. Infographics work – and blog posts work, too (especially when there is more explanation needed than what can fit in fun, bite-sized images). Now that we have that out of the way […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
GDPR: What it means for marketers everywhere
Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]
Become an event cartographer: map your way to successful event planning
Planning an event can be a daunting feat without, well, a plan. Structure and organization are key elements in pulling an event together. When it comes to developing the necessary steps, one of the best things you can do is map them out. Here are some areas that you should be mapping out to make […]
Speaker sneak peek: Wellness Workdays Conference presentation
This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
Content Marketing World: Lessons learned with a retail spin
I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]
Website updates: 3 areas of concentration
Gone are the days of setting a website and forgetting about it (let’s be real, those days were never really here). The fact is, your website is a large part of your organization’s brand – your online home, if you will – and it should look its best at all times. However, we understand that […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
10 Misconceptions about social media content
Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
One company, multiple Facebook brand pages: Why varied content is a must
In the year 2016, it is rare to see an effective content marketing strategy that doesn’t recommend a company having some sort of Facebook presence. Furthermore, depending on the number of locations, products or messages, many companies today cultivate a strong social community via multiple pages. While chunking up a following among numerous Facebook pages […]
Digital marketing for business: Thinking outside the social media box
For many marketers, when they hear the words digital marketing, their minds automatically turn to their social media marketing strategies. The truth is, there is so much more to your digital marketing strategy than just having a presence on Facebook or Twitter. UK freelance SEO Andy Drinkwater says that digital marketing is any strategy that […]
Tweeting about craft beer: Why your small business needs content marketing
I absolutely love brewery tours, not so much for the beer but that’s a really great perk. What I love is the small business success stories. It usually starts with someone who loves beer and decides to start making it in a garage; they have a passion and are excited about their work. That passion […]
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