“I already have too many emails.” You probably hear it every time you ask someone to join your email list, or maybe you’ve said it yourself. So is email dead? Are people tired of it? According to Radicati, a technology market research firm, the total number of worldwide email accounts is expected to increase from nearly […]
The Life-Changing Magic of Tidying Up: Marketing Edition
If you haven’t read it, I am sure you have heard about it; The Life-Changing Magic of Tidying Up was the #1 New York Times bestseller and has sold over 3 million copies. The premise of the book is that decluttering and organizing your home is magical and life changing. I have always been the […]
Effective content marketing: Determining what is right for your brand
According to Social Media Today, companies are pursuing content marketing more passionately than years before, with 76% of B2B and 77% of B2C marketers creating more content than they did a year ago. It’s no secret that in order to see your business succeed and grow, it is important to be investing time and resources into your […]
Social media knows best: Algorithms all around
“I wish my social networks just predicted what I wanted to see.” – said no one ever Unfortunately, no one at Instagram and Twitter got the memo that people dislike when Facebook messes with their algorithm to determine what users see on their newsfeeds because all three channels now have algorithms. Twitter Twitter used to […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
6 ways to make your brand stand out in 2016
It’s time for your brand to stand out in a sea of content and competition, and good news – it can be pretty simple. If you are already working hard on your content marketing and branding, it could take just one of the simple branding tips below to move your brand from good to great. […]
10 reasons you need content marketing training to succeed in 2016
We all know it. We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those […]
5 reasons your Facebook content isn’t working
How many times do you post links to your website on Facebook? Probably more than you can count, but do you know how many people have actually clicked those links? Posting a link to your website isn’t enough to get people to click. You have to engage them and give them a worthwhile reason to […]
Content marketing versus advertising: We are not so different
In the communications industry, we often see articles comparing content marketing and advertising to each other. Authors sometimes suggest that advertising is dead or that content marketing and advertising are two completely separate entities. In my opinion, both of these ideas are far from the truth. Advertising and content marketing are alive and well, and […]
Simplified social media management for nonprofits
How is your nonprofit using social media? Do you feel confident in the channels you’re using or the time you’re dedicating to social media (among all the other things you’re doing)? Are you feeling the pressure to “do all” and “be all” to all people? If so, this post is for you. I get it. […]
No excuses: 5 requirements for content marketing success
A new year is coming, which means it’s time for re-evaluation. Many of us are thinking about improving our diets, starting an exercise routine or learning a new language. But the end of the year is also a time to reassess our business strategies. It is a time to take a look at what worked […]
5 things that are more inspiring than staring at a blank design document
After a long day of work, you have just one design assignment to do before you get to go home. So you open your design software and…nothing. You have no ideas. We have all been there. Creative block is nothing new for designers, but we do have a tendency to sabotage ourselves when it happens. […]
Going global: Factors to consider when creating an international marketing campaign
As technology advances, it can often seem like the world gets smaller. We can video chat with people anywhere in the world (or in space!), Amazon will deliver products to your door in two hours and you can send emails while traveling at 550 mph on an airplane. But while we can communicate globally with […]
The benefits of a LinkedIn company page
Raise your hand if your business is actively incorporating LinkedIn into its marketing strategy! Okay… I lost most of you. It may seem like LinkedIn is one of the least talked about social media channels in terms of marketing strategy, but don’t discount it just yet. The benefits of LinkedIn A LinkedIn company page presents […]
“My dog ate my homework” and other excuses for not having a content strategy
When Allee’s CEO Melissa Harrison is giving one of her awesome workshops on creating an effective content marketing strategy, she often gets the comment “I just don’t have enough time to sit down and come up with all that material.” The truth is, in order to see your business succeed and grow you must be […]
A look at mobile use across generations
In case you missed it, in April Mobilegeddon began. Google the (unofficial) ruler of the Internet declared that responsive websites will rank higher in their search rankings. Responsive websites may auto-adjust to your website to your users’ needs, but there is no algorithm to auto-adjust your mobile strategy. As you create or re-assess your mobile […]
Bring life back into your blog content
It’s easy to fall into a rut when creating content for your blog. The structure and content seem to blur together, you find yourself using the same examples–it can be a headache to create fresh content all the time. We could all use a little inspiration from time to time. Here are 10 quick ideas […]
Video marketing for every brand. Even yours.
Video marketing is on the rise, with the conversation shifting from companies simply looking for ways to host video content to now looking for the most effective content for overall investment. According to reports, 86% of brands will increase their video ad spending in the next year alone. Sixty-one percent of young executives say they […]
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