Marketing campaigns are designed to support and propel your business strategy. Brand recognition, customer loyalty and consumer reach are achieved through several mediums: direct mailings, print ads, sponsorships, discounts, promotions…the list goes on. And if you haven’t already, you must also consider mobile marketing. Mobile messages are immediate and specific to the recipient. Mobile advertisements not […]
Green marketing: Sustainable print marketing ideas
At some point, whether on a continuous basis or as a one-off project, you’ll have (or already have) a need for printed marketing materials. Maybe your message warrants print. Maybe your audience prefers it. Maybe you have a lot of technical information to relay. Whatever the reason, you need print. But, you’re also mindful of […]
Membership marketing: Facebook isn’t money in the bank
When I meet with prospective membership marketing clients, I have a laundry list of questions that help me get acquainted with the organization’s current marketing plan and initiatives. There are always a few questions about social media. Quite often, the conversation goes a little like this: Me: Are you active on social media? Potential Client: […]
How to manage an editorial calendar
You’ve heard me talk a lot about producing intriguing content that is consistent and timely for your audience. But between your blog, website, e-newsletter and printed publications, how do you keep it all straight? An editorial calendar is a great way to get started. What is an editorial calendar An editorial calendar is a tool […]
5 steps for successful design projects
New design projects can be fun and exciting. Fresh content, new colors, solid designs that reflect the brand you’ve worked so hard to establish. But design projects can also run wild without careful planning in order to deliver the right end-product on time and within budget. I work on a lot of design projects […]
Content marketing steps to take today
If you’re not immersed in the marketing industry day in and day out, you may be unfamiliar with content marketing. And if you’re wondering what content marketing is, this post serves as a place to get your feet wet and learn more about it. What is content marketing? Simply put, content marketing is jargon we […]
Using Twitter for networking
I am presenting “Using Twitter (and other social media tools) for Networking” at the Twin Cities Media Alliance’s Fall Forum on Saturday, November 12. For those who are unable to attend the event (which is free and open to the public), or for those who just like to have copies of the presentation and resources, […]
Can market segmentation go too far?
As a marketing professional, you’ll often hear me talk about segmenting your market and drilling down to figure out who it really is you’re trying to reach. Recently, Dr. Pepper took their target market research to the extreme and, after finding that men were not keen on diet drinks (the drinks were not “manly” enough), […]
The many uses of social media: Conversation, debate and support
Social media sites like Facebook, Twitter and YouTube have been attributed with, literally, changing the way the world communicates. They’ve connected people from across the world and given a voice to the voiceless. These sites provide ways for everyone from celebrities to politicians to the average Joe to share their thoughts and reactions about world […]
Using your Klout
Everyone has influence on both a personal and professional level. The idea of knowing how much influence we have is intriguing. With Klout, perhaps we can get a better idea. Klout is one of the results of founder Joe Fernandez’s jaw surgery. Apparently, when your jaw is wired shut, you have a lot of time […]
A List: 5 things you can’t control in public relations
Today’s A List is courtesy of a little media “oh no!” moment I experienced a week ago. As you may know, Allée recently launched a new educational series (B4: Small Business Workshops) and as such, we’ve been focused internally on some media relations and PR of our own. I have to say that, in the […]
The decision: What LeBron James taught me about employee retention
On July 8, 2010 a television program like we have never seen (and may never see again) aired on ESPN. It was on that evening LeBron James, most prized free agent in the history of the National Basketball Association (and quite possibly in any sport), announced live that he was leaving his hometown Cleveland Cavaliers […]
A List: Pitching tips from the pros
We’ve all been there: Writing a press release and figuring out where and how to pitch it to receive the best coverage for your client. Adding in and taking out information to most effectively grab a journalist’s attention. Well, we got in touch with Star Tribune reporter Jeff Strickler and Sacramento Bee journalist Dale Kasler, […]
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