Social media sites like Facebook, Twitter and YouTube have been attributed with, literally, changing the way the world communicates. They’ve connected people from across the world and given a voice to the voiceless. These sites provide ways for everyone from celebrities to politicians to the average Joe to share their thoughts and reactions about world […]
Using your Klout
Everyone has influence on both a personal and professional level. The idea of knowing how much influence we have is intriguing. With Klout, perhaps we can get a better idea. Klout is one of the results of founder Joe Fernandez’s jaw surgery. Apparently, when your jaw is wired shut, you have a lot of time […]
A List: 5 things you can’t control in public relations
Today’s A List is courtesy of a little media “oh no!” moment I experienced a week ago. As you may know, Allée recently launched a new educational series (B4: Small Business Workshops) and as such, we’ve been focused internally on some media relations and PR of our own. I have to say that, in the […]
The decision: What LeBron James taught me about employee retention
On July 8, 2010 a television program like we have never seen (and may never see again) aired on ESPN. It was on that evening LeBron James, most prized free agent in the history of the National Basketball Association (and quite possibly in any sport), announced live that he was leaving his hometown Cleveland Cavaliers […]
A List: Pitching tips from the pros
We’ve all been there: Writing a press release and figuring out where and how to pitch it to receive the best coverage for your client. Adding in and taking out information to most effectively grab a journalist’s attention. Well, we got in touch with Star Tribune reporter Jeff Strickler and Sacramento Bee journalist Dale Kasler, […]
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