It’s that time of year–tax season. And while most of us dread getting all of our paperwork together and figuring out what we may owe, as a CPA, this is your time to shine! There are many ways to use social media in accounting–and it doesn’t always have to be about the sale. Take a […]
4 quick content management tips for small businesses
Between blogs, social media, website updates, e-newsletters and printed content, there is no doubt that content management is hard and getting more difficult with every new medium that pops up. While large businesses have the luxury of a marketing team, many small businesses have a “team” of one person. Sound familiar? If so, know there […]
5 ways to use Twitter as a nonprofit
Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]
Tearing down the Facebook like gate
Facebook is making another change, but this one isn’t so bad. In fact, this Facebook change is rather thoughtful. Facebook is removing the like gate on contests and plugins to make sure that page likes are more meaningful. The Facebook developers explained the removal, “To ensure quality connections and help businesses reach the people who […]
4 easy font pairing ideas
Typography is a huge part of graphic design and not just on tumblr in the form of inspirational quotes. Type matters on all of your marketing materials. But how do you make your typography look professional? If you have ever experimented with typography, you know it is more than just picking random fonts. There are […]
Multi-purpose logo design
These days, it’s not feasible to have one version of your logo. In an age of digital media, traditional marketing and broadcast options, it’s important to have many logo variations and think about your intended use (and longevity) before jumping in to logo design. File types The best file format for your logo is an […]
Double talk: How to keep multiple audiences in mind when it comes to your brand
Many companies and organizations have two (or more) distinct audiences when it comes to their brands’ messages. Knowing your target markets and speaking to their needs, all while being true to your brand voice and goals, is a challenge. Branding for multiple audiences requires individualized strategies. In all cases, consistency remains key: know what sets […]
5 ways to make your fair booth better
Minnesota’s favorite holiday is here! The Minnesota State Fair has long been a place vendors – from all industries – dream of having a booth. But you don’t have to have a booth at one of the country’s best fairs to benefit from fair marketing. Here are a few ways to increase booth traffic at […]
Getting started on social media: 9 questions to ask
I was recently complimented for asking the good questions. I like to ask questions. When I’m new to a topic or digging in deeper, I like to question everything, wrap my brain around the answers and figure out how things work. It’s important to ask the tough questions, especially if finding the answers might mean […]
Writer’s block? 7 ideas to rev up your content
You finally find time to create new content; you sit down, ready to write and – BAM! – writer’s block. We have all been there. Writer’s block is the enemy of content marketers. 7 ways to overcome writer’s block Writer’s block is not always about lack of ideas, so the following writer’s block tips cover […]
Too boring to be online? Use these 6 conversation starters
I have heard it and some of you have said it, “Our company is too boring to be online.” This is not true. Every company has the opportunity to produce quality, engaging content. In my opinion, companies that are in “boring” industries who utilize content marketing and social media are the most interesting brands to […]
Top 3 challenges in content marketing and how to fix them
Congratulations! If you are facing content marketing challenges, that means you have started to invest in content marketing – and that is worth a round of applause! Content marketing is the best form of marketing, and that is not just my bias; check out these statistics: Content marketing costs 62% less than traditional marketing and […]
Marketing lessons from Malcolm Gladwell’s The Tipping Point
I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]
Get to the point: you’ve got 7 seconds
Fact: Goldfish have a longer attention span than the average person. A goldfish can focus attention on one thing for up to eight seconds, and the average person, wow I did not know that about bananas. Sorry. The average person can focus for seven seconds. Your content needs to be precise The average person doesn’t […]
How to use keywords
Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]
Developing your social media brand voice
Social media is about having authentic conversations with real people, and not just looking at them as potential dollar signs. Trust us, audiences are smart and they can tell when you’re being disingenuous. Your audience wants to have a connection with you. They even get excited about it and will most likely tell their friends! […]
5 tips for keeping content fresh
If you spend anytime on the internet at all, you’re probably familiar with those brands who consistently put out fresh content that makes your own efforts feel a little weak. I know I get that feeling whenever I get a peek at Funny or Die’s 21 Best GIFs of All Time of the Week, which […]
New eBook: Best Practices in Social Media
We know it. You know it. Everyone knows it – social media is not just a fad; it is an integral part of a successful marketing plan. So why is it that so many businesses are not on social media, or worse, on social media and doing it poorly? Because people fear the harsh truth […]
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