I was recently complimented for asking the good questions. I like to ask questions. When I’m new to a topic or digging in deeper, I like to question everything, wrap my brain around the answers and figure out how things work. It’s important to ask the tough questions, especially if finding the answers might mean […]
Writer’s block? 7 ideas to rev up your content
You finally find time to create new content; you sit down, ready to write and – BAM! – writer’s block. We have all been there. Writer’s block is the enemy of content marketers. 7 ways to overcome writer’s block Writer’s block is not always about lack of ideas, so the following writer’s block tips cover […]
Too boring to be online? Use these 6 conversation starters
I have heard it and some of you have said it, “Our company is too boring to be online.” This is not true. Every company has the opportunity to produce quality, engaging content. In my opinion, companies that are in “boring” industries who utilize content marketing and social media are the most interesting brands to […]
Top 3 challenges in content marketing and how to fix them
Congratulations! If you are facing content marketing challenges, that means you have started to invest in content marketing – and that is worth a round of applause! Content marketing is the best form of marketing, and that is not just my bias; check out these statistics: Content marketing costs 62% less than traditional marketing and […]
Marketing lessons from Malcolm Gladwell’s The Tipping Point
I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]
Get to the point: you’ve got 7 seconds
Fact: Goldfish have a longer attention span than the average person. A goldfish can focus attention on one thing for up to eight seconds, and the average person, wow I did not know that about bananas. Sorry. The average person can focus for seven seconds. Your content needs to be precise The average person doesn’t […]
How to use keywords
Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]
Developing your social media brand voice
Social media is about having authentic conversations with real people, and not just looking at them as potential dollar signs. Trust us, audiences are smart and they can tell when you’re being disingenuous. Your audience wants to have a connection with you. They even get excited about it and will most likely tell their friends! […]
5 tips for keeping content fresh
If you spend anytime on the internet at all, you’re probably familiar with those brands who consistently put out fresh content that makes your own efforts feel a little weak. I know I get that feeling whenever I get a peek at Funny or Die’s 21 Best GIFs of All Time of the Week, which […]
New eBook: Best Practices in Social Media
We know it. You know it. Everyone knows it – social media is not just a fad; it is an integral part of a successful marketing plan. So why is it that so many businesses are not on social media, or worse, on social media and doing it poorly? Because people fear the harsh truth […]
4 ways to improve your LinkedIn Company Page
As we found out a few weeks ago, LinkedIn Company Pages are undergoing a major change. On April 14, LinkedIn will be removing the Products and Services tab. For some this is hard to hear. The Products and Services tab was the logical place for many businesses to promote their services and encourage engagement (and […]
Keeping tabs on your brand: 3 online tools to use
I know, you’ve got a lot going on. You’re busy getting the message out about your business, and probably also working to keep your clients and customers satisfied. How are you supposed to find the time to keep up with what others are saying about you online? First of all, no excuses; you DO need […]
4 must-have components for a successful content strategy
Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]
Do’s and don’ts of small business branding
The United States loves small businesses; in fact, the Pew Foundation found that 71% of Americans view small businesses more favorably than any other institutions, including religious organizations. In addition to popularity, small businesses also have the benefit of flexibility – you can choose how to run your business without corporate breathing down your neck. […]
How to plan for content: 4 things to consider
Good content requires more than good writing. A lot more. It requires creativity, persistence, discipline and most importantly, planning. When there is no plan in place, it is easy to burn out, procrastinate and have low-quality content or no content at all. To ensure your content marketing success, consider the following four things when making […]
Creating email content they’ll opt-in to
Let me guess, you get a lot of emails in your inbox from brands that you’d rather not open. Am I right? My inbox is the same way. Recently, instead of just deleting the slew of emails that show up every day, I took the time to open them, not to read them, but to […]
How to set your brand a part from the competition
Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]
5 steps to creating a small business marketing strategy
Every great product or business all started out the same: brand new. Brands like Nike, Coke and Betty Crocker have developed a strong loyal customer following, but it took a marketing strategy to get there. You can use the same tactics Fortune 500 companies use to develop a marketing strategy, just on a smaller scale. […]
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