This content marketing thing is hot. In fact, 91% of in-house marketers are using it and 90% of digital marketing professionals expect it to gain in importance. I’d tell you about the other 10% of companies not using content marketing and how they’re doing, but I have no idea who they are and you probably […]
How to manage all those content channels
Seems like everyone is talking about content lately. OK, let’s face it, it’s not just lately, you’ve known for a while that you should have a blog and your small business should be using social media. So, how are you supposed to have time to run your small business AND learn how to manage content? […]
How to use employee branding
You may have never heard of employee branding, but experts are saying it is one of the top content marketing trends of 2013, so it’s time to jump on the bandwagon. You can find dozens of definitions of employee branding out there, but what it all boils down to is that employee branding is using […]
10 tricks for keeping your $**t organized
Staying organized in today’s tricky marketing world can be…let’s face it, sometimes impossible. Here are 10 tricks for keeping your marketing organized and in check. 1. Use an editorial content calendar I like to think of an editorial content calendar similar to my marathon training calendar. I write down the mileage for each day, but […]
Twitter marketing how-to
115 million. This is the number of active Twitter users every month according to a study done by Statistic Brain on May 7, 2013. That is a huge number. Why wouldn’t want to market your business on Twitter? Maybe you do not understand the social media phenomenon, or technology is not your thing; but it is definitely worth […]
How to edit your content for responsive web design
Responsive web design (RWD) is no longer an “upcoming” technology trend; it is here and it is time for your business to make the switch. One of the scariest parts of moving from a traditional site to RWD (a site that automatically resizes content and layout depending on the type of screen your visitors are […]
How to run a Facebook contest
Itching to give something away? Want to show your Facebook fans you appreciate them, maybe pick up some new fans? It’s time for a Facebook contest. Here’s how you’re going to do it. Invent a contest The first step to a successful Facebook contest is to have a creative idea that will engage your audience. […]
How not to have a social media meltdown: What we can learn from Amy’s Baking Company
If you’ve been online at all last week, you’ve probably heard of Amy’s Baking Company. There was a bit of a social media meltdown. A meltdown so severe, actually, that it has prompted them to claim they were hacked and host a grand reopening in hopes of offsetting some of the damage done. The meltdown followed Gordon Ramsay featuring Amy’s […]
Who’s your audience? 5 elements of a digital marketing campaign
Digital marketing requires more work than simply sending out an email or posting on Facebook. Like a print campaign, you need to complete a marketing strategy before creating content. If you want to avoid a frustrating, unsuccessful digital marketing campaign, follow the steps below to create a simple, but effective, strategy. 1. Decide on your […]
Overcoming creative block: 3 tips to refresh
Let’s face it; being creative takes some serious work, dedication and a little bit on luck. A particular episode of Mad Men comes to mind, when thinking about creative block. Don Draper, an advertising executive in the 1960s, is tasked with creating a new branding campaign for Lucky Strike to combat recent medical reports proving […]
Easy steps to create an infographic
So you want to make an infographic. Of course you do; visualizing information is a fun and effective way to share. Infographics convey a lot of information quickly and including an infographic in a social media post can boost your views and likelihood to be shared significantly. On Twitter alone, Infographics get 832% more retweets […]
Recruiting the leaders of our future through social media
How are you feeling about your organization’s succession plan? Can you trust that you have the right talent that will stick around for the next 5-10 years? What if positions do open up, are you planning to wait for someone to drop a résumé on your desk, or do you have a plan to reach […]
How to use Twitter for customer support
More than twice in the past week I’ve interacted with brands on Twitter to give feedback or make recommendations to friends. This is not uncommon. I’m at your business, I’m on my smartphone. If I have a good experience, I’ll tell my network. If I have a bad experience, I’ll tell my network. If I want something […]
Content marketing trends for B2B (and how to implement them) – Part 2
After reading part one of this series, I am sure you were anxious to find out what tactics content marketers are using. Well, the wait is over! As promised, here are the top B2B content marketing tactics. #1 The average marketer is using 12 content marketing tactics That is an intimidating number, especially for small […]
How to provide great customer service
“Wowza! This place is disgusting and everyone is so unproductive!” Not something everyone wants their customers to think of their business as being–disgusting and unproductive. I always find it particularly frustrating walking into a restaurant (where I intend on spending enough money to document) to dirty tables, unproductive staff and slow service. Everyone has their […]
Content marketing trends for B2B (and how to implement them) – Part 1
Content marketing is a crucial component of an effective marketing program for any company – B2B businesses included. In fact, according to a study by the Content Marketing Institute and MarketingProfs, 91% of B2B companies are using content marketing. Whether your company has a content marketing strategy or is planning on making one, here is […]
Creating a small business brand package
Does your small business have a brand identity? Something that is more than a logo? Can you speak to what that is and how it play into your business strategy? Your company’s brand package is all encompassing. It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan […]
6 creative ways to capture the attention of your audience online
As I am sure you have noticed through your own social media endeavors, it continues to get harder and harder to cut through all the noise online and get your audience’s attention. Every time someone checks their newsfeeds, hundreds of people and businesses are fighting for their attention; but fear not, for it is possible […]
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