Social media has given the consumer’s voice a megaphone – a loudspeaker. Businesses can monitor who they reach and the effectiveness of posts with social media following and interactions. Results are available immediately, if not just a few days. The term ‘viral’ has taken on a new context. But, as a whole, do we, as […]

You don’t necessarily need a big budget to manage social media, but you do need the right strategy. Most social media platforms are free to join and manage. Basically, cost comes in when you take the time to manage it, so do it right. 1. Don’t waste time Consider why you are using social media, […]

I work best after a chai tea latte from Caribou. My husband, on the other hand, works best after winning the Super Bowl in Madden (a video game for all the non-gamers out there). Long story short, we all work differently and have different methods for being productive. Here are four tips for curbing your […]

I’m no journalist, but over the past decade, I’ve worked with quite a few while handling various PR projects for clients. So, I have a good sense of how overloaded journalists are when it comes to pitches. Press releases and pitch emails flood a journalist’s email on a daily basis; we’re talking hundreds of different messages pitching why “Client X” is the next best thing. So how do you follow up with your own pitch without seeming too eager?

Website maintenance is not always a fun task, but it’s important. We all know the importance of keeping our content fresh, relevant and up-to-date. Consider your website your company’s home base. When visitors arrive, you want it looking clean; a good first impression of you and your business. And although cleaning isn’t fun, it doesn’t […]

Every once in awhile, I come across a client who is looking for the golden ticket–a PR stint or cover story that will generate thousands of dollars in new business and immediate attention to their brand. As we all know, there is no Golden Ticket in life, but hard work and perseverance pays off. This […]

Creating a stellar media list is the first piece of a great PR plan or media relations strategy. Finding the people who have the audience you are trying to reach and knowing how to contact them is the first step in getting the media on your side. So, how do you create this media list? […]

At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships with others in the community. […]

Marketing campaigns are designed to support and propel your business strategy. Brand recognition, customer loyalty and consumer reach are achieved through several mediums: direct mailings, print ads, sponsorships, discounts, promotions…the list goes on. And if you haven’t already, you must also consider mobile marketing. Mobile messages are immediate and specific to the recipient. Mobile advertisements not […]