The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. But this trend extends beyond IT and touches many facets of the business. And B2B marketing is […]
3-point checklist for using QR codes
Back in 2011, I wrote a post with some fun QR code examples, and while QR codes are still being used as a marketing tactic, I’m not sure companies “get it” when it comes to the power of these codes. QR codes (quick response codes) are two-dimensional bar codes that deliver your chosen URL to […]
Making your website work for you AND your customers
Do you love your website? Do your customers love it? As I’m sure you’ve heard before, your website is your company’s home. Many times, your website is the first thing your customers see before they decide to make a purchase or learn more about your products and services. It’s the face of your company–your brand. […]
The right way to introduce your business using social media
As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. The piece […]
A day in the life of a content strategist
Today, I invite you into my world. As chaotic as it may look from the visual evidence on the left, I promise you it’s all very methodical and strategically planned. That’s me. In my office, surrounded by oodles of articles, client folders, lists and other resources. Smart phone on one side, white board on the […]
How to write effective blog posts using social media
If you plan to use blog posts as online marketing tools, then you need to recognize the value of speaking your target audience’s language. If you don’t use words and phrases your prospects can relate to, you’re actually hurting rather than helping your business. When you use jargon as keywords, you probably won’t get as […]
How to engage on social media: Hints from a 20-something social media user
It kills me to call myself average, but I am the average social media user — a 20-something with a thirst for keeping up-to-date with the world, but without the time to do it. I don’t “follow” or “like” a company just because I have bought something from them. I only engage with companies that […]
Fall back into great writing: 5 tips to re-energize your content
With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most […]
Quick tips for monitoring your social media engagement
You know how important a social media presence is. But it’s not just about being out there, it’s about having a conversation. So, how’s your organization’s social media engagement? Do you know if it’s working? If you want to find out, basically, you have two choices, monitor it yourself, or find someone else to do […]
Heavy lifting: Building your online and physical presence
Building your online brand is essential, however, if your company isn’t humanized, people will find you distant, cold and uninteresting. It may take some heavy lifting, but make it a priority to think about the following when it comes to developing your brand’s online and physical presence. Warm-up and stretch: Evaluate your current image Having […]
5-point checklist for creating effective content
Whether you’re looking for greater brand recognition, sales leads or increased website traffic, the content you create must grab attention and solve a need. The next time you’re evaluating your content marketing plan, run your content through the following 5-point checklist to see if it hits the mark: 1. Is it relevant? Don’t tout generic […]
How to pack a punch with successful branding
Brand is more than a logo. It’s a personality. It’s value. It’s the bond to your members or consumers. Most importantly, it keeps you and your organization top of mind. Branding is expanding beyond a visual icon. How recognizable is your company’s brand? What services or products do you represent? Does your audience connect your […]
4 easy steps to launch a website
Building a new website or revamping an existing website is exciting! It’s a presence – and definitely a process. Design, content, optimization, interactions, calls to action… there’s so much to consider. In the end, it’s really about reaching your audience and making sure they can find you. Here’s some key steps to keep in mind before […]
Blog like an Olympian: How to stay on top of your blog’s content
If you’re like me, you are probably too glued to the Olympics to really focus on your blog right now. I think that’s fair, but even without a major international sporting distraction, blogging can sometimes make you feel like Jordyn Wieber when she didn’t make the Gymnastics All Around final. You have a lot to […]
Build trust and relationships with great content
Put away the old thinking about marketing and communications; clients and customers are no longer looking to be sold something – they are looking to be engaged. Consumers are bombarded with thousands of marketing messages a day and they will ignore an attempt to simply sell them something. The idea of putting content on the […]
5 essential design tactics for print and online messages
Why is it we remember certain designs or messages, even if the campaign or product is no longer in existence? There are several contributing factors to a successful messaging, but the measure of true success is retention. Certain brands have become iconic and are recognized just by the silhouette of their product (e.g. Apple®, Coca- […]
How to write a positioning statement for your brand
Do you ever stumble over your words when someone asks you what you do or what your company does? Do you have your elevator pitch down to a short, 40-word snippet of information that succinctly lets people know who you are and what you offer? If your answer is no, don’t worry–you’re not the only […]
Listening through social media: Learn. Engage. Respond. Adapt.
Social media has given the consumer’s voice a megaphone – a loudspeaker. Businesses can monitor who they reach and the effectiveness of posts with social media following and interactions. Results are available immediately, if not just a few days. The term ‘viral’ has taken on a new context. But, as a whole, do we, as […]
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