Bill Gates was right when he said, “content is king.” In 1996, in the Internet’s infancy, Gates recognized an early shift in how we would communicate, and went even further to ask, what is content and how do we use it? The definition of ‘content’ varies depending on who you ask and what it means […]
Making Twitter work for you: 5 must-dos to get noticed
Although it is cliché, one of the best pieces of job advice out there is to dress for the job you want, not the job you have. We like to think we are above judging a book by its cover, but most of us are not. So what does this have to do with Twitter […]
Using Twitter to engage with customers online
I’m personally starting to become more and more a fan of Twitter for the short and sweet news updates by the resources I follow, not to mention I’ve grown to appreciate when links or pictures are included in tweets. The brevity of a 140-character tweet summarizes what I need to know going into an article, […]
How to: Make your content search friendly
Lately I’ve been finding the best Google results on the second page, maybe even the third. It makes me wonder what I’m missing. And it tells me a couple things. First, the companies creating good content are not necessarily creating searchable content. Second, companies that know how to get better SEO (search engine optimization) are not necessarily […]
Engaging customers with visual content
Content is king, but the amount of words it takes to create good content seems to be forever shrinking. We have seen social media trends transition from from blog posts, to Facebook status updates, to Twitter posts, and now we have come to a point in which visual content is the best way to engage […]
Why it pays to pay for social media strategy and content marketing
Social media is free right? So why would you pay someone else to help you manage it? Using social media is just like any other marketing tactic; you want to use the tools effectively and put an adequate amount of resources toward the cause. This can often mean hiring someone (internally or an outside firm) […]
4 ways Instagram can help your business
With a 17-month-old son, two busy careers and that ever-growing pile of laundry that never seems to get any smaller, date nights for me and my husband can be scarce. Which is why we created “in-house date nights.” We make a scrumptious dinner or order something fancy, like pizza, light a few candles and settle […]
Protect your social media accounts from potential hackers
It’s been the week of Twitter hacks–Burger King’s Twitter account hacked on Monday, then Jeep’s on Tuesday. You might be thinking you’ll be next. Why would you want to put your business out there on social media to be embarrassed by hackers? Obviously, you don’t (although Burger King did pick up thousands of curious new […]
4 tips to consumerize your B2B marketing
The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. But this trend extends beyond IT and touches many facets of the business. And B2B marketing is […]
3-point checklist for using QR codes
Back in 2011, I wrote a post with some fun QR code examples, and while QR codes are still being used as a marketing tactic, I’m not sure companies “get it” when it comes to the power of these codes. QR codes (quick response codes) are two-dimensional bar codes that deliver your chosen URL to […]
Making your website work for you AND your customers
Do you love your website? Do your customers love it? As I’m sure you’ve heard before, your website is your company’s home. Many times, your website is the first thing your customers see before they decide to make a purchase or learn more about your products and services. It’s the face of your company–your brand. […]
The right way to introduce your business using social media
As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. The piece […]
A day in the life of a content strategist
Today, I invite you into my world. As chaotic as it may look from the visual evidence on the left, I promise you it’s all very methodical and strategically planned. That’s me. In my office, surrounded by oodles of articles, client folders, lists and other resources. Smart phone on one side, white board on the […]
How to write effective blog posts using social media
If you plan to use blog posts as online marketing tools, then you need to recognize the value of speaking your target audience’s language. If you don’t use words and phrases your prospects can relate to, you’re actually hurting rather than helping your business. When you use jargon as keywords, you probably won’t get as […]
How to engage on social media: Hints from a 20-something social media user
It kills me to call myself average, but I am the average social media user — a 20-something with a thirst for keeping up-to-date with the world, but without the time to do it. I don’t “follow” or “like” a company just because I have bought something from them. I only engage with companies that […]
Fall back into great writing: 5 tips to re-energize your content
With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most […]
Quick tips for monitoring your social media engagement
You know how important a social media presence is. But it’s not just about being out there, it’s about having a conversation. So, how’s your organization’s social media engagement? Do you know if it’s working? If you want to find out, basically, you have two choices, monitor it yourself, or find someone else to do […]
Heavy lifting: Building your online and physical presence
Building your online brand is essential, however, if your company isn’t humanized, people will find you distant, cold and uninteresting. It may take some heavy lifting, but make it a priority to think about the following when it comes to developing your brand’s online and physical presence. Warm-up and stretch: Evaluate your current image Having […]
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