With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most […]
Quick tips for monitoring your social media engagement
You know how important a social media presence is. But it’s not just about being out there, it’s about having a conversation. So, how’s your organization’s social media engagement? Do you know if it’s working? If you want to find out, basically, you have two choices, monitor it yourself, or find someone else to do […]
Heavy lifting: Building your online and physical presence
Building your online brand is essential, however, if your company isn’t humanized, people will find you distant, cold and uninteresting. It may take some heavy lifting, but make it a priority to think about the following when it comes to developing your brand’s online and physical presence. Warm-up and stretch: Evaluate your current image Having […]
5-point checklist for creating effective content
Whether you’re looking for greater brand recognition, sales leads or increased website traffic, the content you create must grab attention and solve a need. The next time you’re evaluating your content marketing plan, run your content through the following 5-point checklist to see if it hits the mark: 1. Is it relevant? Don’t tout generic […]
How to pack a punch with successful branding
Brand is more than a logo. It’s a personality. It’s value. It’s the bond to your members or consumers. Most importantly, it keeps you and your organization top of mind. Branding is expanding beyond a visual icon. How recognizable is your company’s brand? What services or products do you represent? Does your audience connect your […]
4 easy steps to launch a website
Building a new website or revamping an existing website is exciting! It’s a presence – and definitely a process. Design, content, optimization, interactions, calls to action… there’s so much to consider. In the end, it’s really about reaching your audience and making sure they can find you. Here’s some key steps to keep in mind before […]
Blog like an Olympian: How to stay on top of your blog’s content
If you’re like me, you are probably too glued to the Olympics to really focus on your blog right now. I think that’s fair, but even without a major international sporting distraction, blogging can sometimes make you feel like Jordyn Wieber when she didn’t make the Gymnastics All Around final. You have a lot to […]
Build trust and relationships with great content
Put away the old thinking about marketing and communications; clients and customers are no longer looking to be sold something – they are looking to be engaged. Consumers are bombarded with thousands of marketing messages a day and they will ignore an attempt to simply sell them something. The idea of putting content on the […]
5 essential design tactics for print and online messages
Why is it we remember certain designs or messages, even if the campaign or product is no longer in existence? There are several contributing factors to a successful messaging, but the measure of true success is retention. Certain brands have become iconic and are recognized just by the silhouette of their product (e.g. Apple®, Coca- […]
How to write a positioning statement for your brand
Do you ever stumble over your words when someone asks you what you do or what your company does? Do you have your elevator pitch down to a short, 40-word snippet of information that succinctly lets people know who you are and what you offer? If your answer is no, don’t worry–you’re not the only […]
Listening through social media: Learn. Engage. Respond. Adapt.
Social media has given the consumer’s voice a megaphone – a loudspeaker. Businesses can monitor who they reach and the effectiveness of posts with social media following and interactions. Results are available immediately, if not just a few days. The term ‘viral’ has taken on a new context. But, as a whole, do we, as […]
4 traditional ways to spread your brand message
With countless ways to communicate with your clients, audience or customers, it can be overwhelming to find the right fit for you and your business. From posting content to Facebook and Twitter, to checking e-newsletter analytics, traditional PR can get lost in the shuffle. Here are five simple ways to help you get a bit […]
4 ways to manage social media on a limited budget
You don’t necessarily need a big budget to manage social media, but you do need the right strategy. Most social media platforms are free to join and manage. Basically, cost comes in when you take the time to manage it, so do it right. 1. Don’t waste time Consider why you are using social media, […]
Using video for business: Simple, short, smart
Are you using video to tell your company’s story? Video allows a personal connection that goes beyond plain text. It shows who you are as a company and can be extremely easy to do. The latest stats prove it: nearly 85% of the U.S. Internet audience viewed online video in April 2012. Video is just […]
Content writer’s block? Four tips for a smooth journey
I work best after a chai tea latte from Caribou. My husband, on the other hand, works best after winning the Super Bowl in Madden (a video game for all the non-gamers out there). Long story short, we all work differently and have different methods for being productive. Here are four tips for curbing your […]
3 tips for your PR pitch follow up
I’m no journalist, but over the past decade, I’ve worked with quite a few while handling various PR projects for clients. So, I have a good sense of how overloaded journalists are when it comes to pitches. Press releases and pitch emails flood a journalist’s email on a daily basis; we’re talking hundreds of different messages pitching why “Client X” is the next best thing. So how do you follow up with your own pitch without seeming too eager?
Managing social media: Create artisan accounts in 5 minutes a day
If you haven’t gotten your company into social media yet, no doubt part of the reasons is time. Infographics like this may intimidate you, and reasonably so. But, you do have time. I didn’t think I had time to make home made bread, but I recently received an incredible gift, a cookbook: “Artisan Bread in Five Minutes a […]
Website maintenance: 3 quick things to do today
Website maintenance is not always a fun task, but it’s important. We all know the importance of keeping our content fresh, relevant and up-to-date. Consider your website your company’s home base. When visitors arrive, you want it looking clean; a good first impression of you and your business. And although cleaning isn’t fun, it doesn’t […]
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