Melissa Harrison, Allée CEO, wrote the February 11, 2013 article for CU Management magazine, “Five Steps for Successful Branding.” In her piece, Melissa outlines the following five steps to successful branding:
1. Know your position
2. Understand your audience
3. Create a consistent message
4. Be authentic
5. Develop relationships
Good brands are not made overnight. Personality. Value. Relationships–these are the pieces your audience is looking at as they relate to your brand. Are you implementing successful brand strategies based on these tenets? Read the full article online.
