Secure360, the premier educational conference in the Upper Midwest for the information risk management and security industry, came to Allée in 2011 for help with its brand identity. The conference, supported by the Upper Midwest Security Alliance (UMSA), was looking for a brand overhaul to include new visual identities and brand messaging.
Allée developed a brand identity system that included a new logo, branded fonts, updated color palette, branded social media pages and a new Secure360 website. Allée also worked with Secure360 to develop a QR code campaign as part of the conference’s direct mail outreach to potential conference attendees. Brand messaging, target markets and key words were also developed as part of this overall rebrand project.