Content Marketing Institute reached out to top content marketers across the country, including our CEO Melissa Harrison, to get insight on 2020 marketing predictions. The full post, “Back to the future? 90 content marketing predictions for 2020” can be found on the CMI blog here.
In her portion of the post, Melissa Harrison suggests that, “Brand marketers will take more time to create content for niche channels and/or create super-personalized content for niche audiences. There will be more of an effort to craft content and distribute it in more unique ways – whether it’s by using new platforms or channels or by the brand choosing to move its content in a unique creative direction. I think that 2020 may also be the year where brands aren’t afraid to let go of channels that just aren’t doing it for them. Let it go, let it go…”