Allée CEO Melissa Harrison is presenting “Social media and business: Creating content to engage, build and grow customer relationships” at the 2013 Coverings Conference in Atlanta, Georgia this year. As a speaker at the conference, Melissa was also highlighted as a guest blogger on the Coverings blog this month.
In her post, “Building customer relationships with social media: four ideas to get started,” Melissa outlines the following four points when building a content marketing strategy: answer a need, encourage participation, be visual and listen.
