Melissa Harrison was recently asked to share her thoughts with the SociallyGold blog about the return on investment when it comes to social media and why tracking is such a vital step. In her post, “Why calculating ROI is an important step in using social media,” Melissa states that social media is not a popularity contest and as a tool, it is just as important to be engaging as it is to understand how using such tools supports your current business plan.
Read the full post here: “Why calculating ROI is an important step in using social media“.
