Do you ever stumble over your words when someone asks you what you do or what your company does? Do you have your elevator pitch down to a short, 40-word snippet of information that succinctly lets people know who you are and what you offer? If your answer is no, don’t worry–you’re not the only […]
Color and brand identity can say a lot about a company. The coolest logos are worn proudly on the shirts, jackets and hats of millions of people on a daily basis. Chances are that if you look at yourself at any given time, you’ll be wearing a logo of some sort. So this small symbol […]
Recently, Allée had the pleasure of working with the nonprofit organization Social Media Shepherds on a pro bono branding project. Originator Greg Swan, social media champion, who was recently named one of Metromix.com’s “Top Tweeps of the Twin Cities,” started Social Media Shepherds about two years ago. Currently, there are about 100 people in the group, […]
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.