With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most […]
What is content marketing? 6 questions and answers revealed
You’ve heard a lot about content marketing, but what is it? Allée founder and CEO Melissa Harrison recently presented a webinar on content marketing to Minnesota Women in Marketing and Communication (MWMC). If you missed her presentation, no worries, we broke it down into a short, 6-question Q&A for you: What is content marketing? Content […]
How to manage an editorial calendar
You’ve heard me talk a lot about producing intriguing content that is consistent and timely for your audience. But between your blog, website, e-newsletter and printed publications, how do you keep it all straight? An editorial calendar is a great way to get started. What is an editorial calendar An editorial calendar is a tool […]
Put a crown on it; this Content Rules.
The problem with writing about writing is that readers can so easily judge your writing more harshly. I shudder to think how many times I’ve submitted a résumé touting my attention to “detial”and great proofing skills. I’ve always admired people with the courage to take on the topic of writing, especially when they do it […]
