Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]
6 lbs of influence: Measuring social media success
Social media takes time, and it can be fatiguing. How can you tell if the payoff is worth the investment? According to Peter Drucker “if you can’t measure it, you can’t manage it,” but how do you measure something as seemingly intangible as social media success? Strategies: Instead of always wondering if social media is […]
