Last week, I received two flyers in the mail from two different pizza joints in town. Neither was new to the area, but one had recently changed its name and the other now had new ownership (and a new location). The first flyer listed the business’s “new” website which, when I went to look it […]
A List: Pitching tips from the pros
We’ve all been there: Writing a press release and figuring out where and how to pitch it to receive the best coverage for your client. Adding in and taking out information to most effectively grab a journalist’s attention. Well, we got in touch with Star Tribune reporter Jeff Strickler and Sacramento Bee journalist Dale Kasler, […]
