Customized Marketing Workshops

Marketing Metrics Workshop

June 16, 2022 | 11:30am CST | $149

This online workshop will focus on understanding your digital marketing data–what is available, how often to analyze and how to interpret for ongoing marketing decisions.

We’ll uncover:

Tools to use to track metrics for: websites, email marketing, social media, video, digital ad campaigns and/or links
Key metrics to monitor on a monthly, quarterly and/or annual basis
How to utilize digital marketing metrics to inform new strategies
What does it all mean? Turning your digital marketing metrics into a positive ROI story
Dashboards and templates to use for ongoing tracking
Sample quarterly report-out documents to use for showing your marketing efforts to key leaders and the C-suite

This workshop is great for anyone who needs to set a consistent system for tracking marketing results and reporting those results back to a team. This is also a great session for content creators to attend to see how they can report on content value throughout the year.

Digital marketing training

Customized marketing workshops for individuals and teams

Review your current state of marketing and set benchmarks for moving forward. Our customized marketing workshops can include digital audits, content and metrics templates, channels or analytics set-up, and key assessments (or development) of your marketing plan.