Marketing Metrics Workshop
June 16, 2022 | 11:30am CST | $149
This online workshop will focus on understanding your digital marketing data–what is available, how often to analyze and how to interpret for ongoing marketing decisions.
We’ll uncover:
- Tools to use to track metrics for: websites, email marketing, social media, video, digital ad campaigns and/or links
- Key metrics to monitor on a monthly, quarterly and/or annual basis
- How to utilize digital marketing metrics to inform new strategies
- What does it all mean? Turning your digital marketing metrics into a positive ROI story
- Dashboards and templates to use for ongoing tracking
- Sample quarterly report-out documents to use for showing your marketing efforts to key leaders and the C-suite
This workshop is great for anyone who needs to set a consistent system for tracking marketing results and reporting those results back to a team. This is also a great session for content creators to attend to see how they can report on content value throughout the year.
Digital marketing training
Customized marketing workshops for individuals and teams
Review your current state of marketing and set benchmarks for moving forward. Our customized marketing workshops can include digital audits, content and metrics templates, channels or analytics set-up, and key assessments (or development) of your marketing plan.
Interested?
Contact us for more information and to set up a short discovery chat so we can plan a great customized session for you or your team.