The Small Business Administration (SBA) hosts Allee Creative CEO Melissa Harrison as the webinar presenter on Wednesday, July 29. During this free, online event, Melissa will cover “10 Step Marketing Plan for Small Business”.
About the webinar
Marketing plans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle. This 60-minute webinar will walk participants through the 10 key components of a marketing plan. In times of uncertainty, establishing and revising your plan is key. This session will also speak specifically to implications of COVID-19 and how to adjust your marketing plan accordingly. Leave with a better understanding of how to:
- Research your competition and define your unique value proposition
- Set your business goals and create milestones for reaching them
- Create your buyer personas to understand their path-to-purchase
- Develop a marketing plan that supports business goals with proposed budgets and timelines
- Use provided templates and resources to monitor your plan, pivot as needed and track results