Is social media overwhelming? Do you have a marketing strategy? Don’t know where to start?
Join us for the second installment of 2017 BNC Business Growth Series free workshop, “Content Marketing for Small Business: Build Your Strategy” with Melissa Harrison, CEO of Allee Creative.
From traditional to digital tactics, content is all around us. As small business owners, how do we keep up? How do we make sure our brands stand out above all the other noise? How do we build a plan that is effective for our business? This second workshop in the BNC Business Growth Series is all around the concept of content marketing and how to set up your strategy for success—online and off.
In this workshop, we’ll talk about:
- Top social media platforms
- Organic vs paid content
- Website and blog trends
- Why having a mix of offline and online content is important
Leave this workshop with templates, examples and ideas to kick off your content strategy and, most importantly, tips for managing and tracking the ROI of it all. Bring your questions as we will reserve the last 15 minutes of the workshop for interactive discussion about specific marketing issues you may be having in your business.