December CPAAcademy Webinar

Communication on point: Successful strategies in paid digital campaigns

Allee Creative CEO Melissa Harrison will cover what digital communication metrics to track, how to track them and the most effective way to set up your information to be understood and analyzed by key decision makers in your company.

Webinar participants will understand the digital channels that are most effective for paid campaigns and how to best use their time in developing those for their audience, be able to organize a paid digital media strategy from start to finish (creating content, scheduling and planning, and analyzing stats) and will leave by understanding the how, why and how often to track results and how to tie them to your brand’s overall growth goals.