Date: April 11, 2018 - April 12, 2018
Location:
Boston, MA
“Building Smarter Social Media Strategies to Engage Your Community and Grow Your Business”
In this session, attendees will learn how to build strong communities through social media by creating meaningful conversations and providing relevant, consistent information—even with limited resources.
This presentation provides the tools needed to create a social media plan that loops in all of your content marketing tactics into a cohesive strategy in order to engage your audience and move your business forward. We’ll explore some of the best social media channels for those in the healthcare and wellness space to consider, ways to organize/schedule/track content and the best ways to present and track ROI. This session will also include a brief overview of paid social campaigns and why they make a difference in your strategy. Come for an interactive session of learning, best-of strategies, and templates you can take back with you in order to freshen up your social media and content strategy.
Key learning points will include:
1. Understand the social media channels that are most effective/”hot” for businesses (esp. related to health and wellness) and the best use of time in using/developing those for your audience
2. A focus on content strategy and planning: How to organize content, schedule/plan in relation to everything else that is happening and account for paid digital tactics as needed
3. Building a case to track ROI. At the end of the day, you’ll understand how, why and how often to track results and how to tie them to your organization’s overall growth goals.
