“Building Smarter Social Media Strategies to Engage Your Community and Grow Your Business”
Key learning points will include:
1. Understand the social media channels that are most effective/”hot” for businesses (esp. related to health and wellness) and the best use of time in using/developing those for your audience
2. A focus on content strategy and planning: How to organize content, schedule/plan in relation to everything else that is happening and account for paid digital tactics as needed
3. Building a case to track ROI. At the end of the day, you’ll understand how, why and how often to track results and how to tie them to your organization’s overall growth goals.