First Friday Women in Marketing

Building a 365-day content plan in an ever-changing landscape

In wake of COVID-19 we saw a dramatic shift in the way we do (and market) business—how to make critical decisions and cancellations, how to communicate effectively throughout day-to-day changes, how to revamp communications to be in line with current sentiments and experiences. Hindsight (like most crisis) is 20/20. In this session, Melissa will speak with members of First Friday Women in Marketing about how to set up ongoing content strategy plans throughout the year and the tools to support these efforts.